Super Labels

Personalised name labels for clothing and personal belongings

Super Labels is a British shop specialising in personalised name labels for marking clothing and belongings. The site presents itself as "Britain's Coolest Name Labels" and offers a configurator to design labels with your own icons or upload photos for a personalised result. The company states it has been operating since 2005.

Range of labels and products

The range is organised into several product families:

• Stick-On Name Labels: the most versatile option, designed to be applied to the care tag of any garment and also to other objects.
• Iron-On Labels: for permanently marking textiles, suitable for garments that can withstand high temperatures.
• Mini-Labels: for small objects such as pencils, hair clips or phone chargers.
• Maxi-Labels: for larger items such as school bags, binders or folders.
• MY ID: laser-engraved ID wristband.
• Wall Stickers: decorative stickers for children's bedrooms.
• Photo Labels: labels with photos.

Durability and uses by type of label

According to the shop's information, stick-on labels adhere well to most materials and are dishwasher, microwave, washing machine (up to 60°C) and tumble dryer safe. Iron-on labels are designed for permanent marking of textiles that can withstand high temperatures: they can withstand washing machine cycles up to 95°C and are tumble dryer safe. The company notes that the latter are suitable for settings such as hotels, hospitals and retirement homes where commercial laundry services are used.

Applications beyond school use

Although the main use is marking clothing and belongings, the company highlights their usefulness for those with children in nursery or school, where labelling everything prevents loss and mix-ups with other children's items. Beyond school use, it mentions practical applications such as marking mobile chargers, tools or video games, among other items that are easily misplaced or mixed up.

Production, shipping and customer service

The standard production time indicated is 1 to 3 days, not counting weekends or public holidays. Once dispatched, the order is shipped via Royal Mail and, according to the shop, should arrive in your postbox within 3 to 7 business days. The company offers free shipping and quick delivery, and maintains a customer service with office hours from 10:00 to 15:00.

Customer reviews

The site shows an average rating of 4.5 out of 5 based on 880 votes. Reviews are collected by Lipscore from real customers after purchase and, according to the shop, cannot be edited or filtered by the store.

Location and contact

128 Aldersgate Street, Suite 118, London, EC1A 4AE · Phone: 020 3637 2361 · Email: post@superlabels.co.uk · Hours: Office hours: 10:00 – 15:00