Avery Perfume Gallery

At Avery Perfume Gallery, fragrance occupies a place close to that of an art collection. The company brings together artistic perfumes, cosmetics, and home objects under a selection concept that its curator, Celso Fadelli, connects with the meeting of art and perfumery. Its catalog combines in-house collections and international brands, with an online store and a boutique network. The offering is intended for people exploring different fragrance worlds, beyond simply choosing a familiar name or a bottle as a gift.

Scent Discovery Kits provide a small-scale introduction to that selection. The brand presents six sets, each with five fragrances, organized around olfactory families or atmospheres. Discovery formats and travel sizes sit alongside full-size perfumes. Avery Signature and Avery Bronze are in-house lines, joined by Avery Hair, Avery Home, and Avery Thinkback. This arrangement distinguishes a sample for exploration from a product for ongoing use and, within the brand, a personal fragrance from an offering for hair or home.

The brand gallery broadens the selection with names such as Boadicea The Victorious, Fueguia 1833, Thameen, Santa Eulalia, soOud, Blood Concept, Agonist, and A Lab On Fire. It also includes personal-care brands such as Sachajuan, Verso Skincare, Annemarie Börlind, and Inika. The selection is therefore not limited to a single perfume house. Different creative identities and product categories coexist, placing Avery as both a specialist retailer and a brand with its own collections, without confusing those two functions.

The store separates perfume, face, body, hair, makeup, home care, and travel products. Kits, gift cards, and stationery are also available. Featured additions include Rule Fragrances, whose presentation connects packaging and visual design with the golden ratio and a minimalist approach. This describes that particular house’s identity rather than a characteristic assigned to every brand in the gallery. Presenting products in this way connects fragrance choices with design and the visual language of each collection.

Avery’s advertised boutique network includes London, Milan, Florence, Modena, Andorra, Mexico City, Marrakesh, and El Jadida. In London, it distinguishes its first boutique from a space in Harvey Nichols; in Milan, it describes a boutique with an urban spa offering bookable beauty and cosmetic treatments. These are different formats within one brand, so Milan’s services are not generalized to every location. The online store complements that physical presence, with shipments from the European Union and an offering organized for customers in different countries.

For purchases within the European Union, the online store advertises free shipping on orders over €50 and samples with each order. Arrangements for other destinations are organized by country, rather than turning that European rule into a universal promise. The website identifies Opera IP Ltd., with a registered address in London, in its legal information; that corporate address is distinct from the boutiques. Avery Perfume Gallery thus provides two entry points to artistic perfumery: exploring collections and samples online, and physical spaces where the brand develops its gallery concept.