Heritage Gold and Collectables

Heritage Gold and Collectables: jewellery and collectables valuation and buying in the UK

Heritage Gold and Collectables Limited is a British company dedicated to the valuation and purchase of jewellery, watches, gold, silverware, gemstones, handbags, antiques, ceramics, medals and militaria. Its activity is structured around roadshow valuation events across the country and private home visits, with the aim of offering an alternative to auctions and scrap gold buyers.

The firm presents itself as a valuation house with over 50 years of experience in the sector. Its director, Alana Craig, is a Fellow of the Gemmological Association (FGA), a credential the company describes as the international standard in gemmological qualification. According to its corporate story, Craig grew up in the antiques trade, training in auction houses, fairs and private collections, which would have provided her with practical knowledge to identify pieces, hallmarks and periods.

Valuation and buying services

The company offers a free, no-obligation valuation service, with immediate offers and instant payment if the client decides to sell. Among the services it details are:

• Valuation of jewellery, watches, gold and silverware.
• Gemstone assessment using gemmological criteria.
• Valuation of handbags, antiques and collectables.
• Valuation of ceramics, medals and militaria.
• Private buying service by appointment.
• Live valuation events in different locations.
• Home visits for complete collections or estates.

The process described by the company begins with attending a local event or booking a home visit, followed by a meeting with an expert valuer, the full free appraisal and valuation, and the client's decision to accept or decline the offer. If accepted, payment is made immediately.

Differences from auction and scrap buying

Heritage Gold and Collectables maintains that its approach differs from that of conventional gold buyers, who in its view simply weigh the metal and pay its scrap value. The company states that it evaluates the maker, the historical era and the craftsmanship of each piece, so that the price reflects the artistic value and not just the weight of the material. Compared to auction, it notes that this channel can take up to four months, carries high commissions and creates uncertainty about the final price, whereas its service offers a direct valuation, immediate payment by transfer or cash and no hidden fees.

Client profile and approach to service

The company addresses both experienced collectors and people who inherit collections and are unfamiliar with the market. In its communication it highlights the handling of inherited estates and the sensitivity needed to deal with objects of sentimental value. The testimonials it publishes mention experiences of selling old jewellery, evaluations of family collections and personalised attention during the process.

Presence and structure

The company operates from London and organises valuation events in different regions of the UK. Its registered office is on the third floor of 86-90 Paul Street, London EC2A 4NE. The company is registered as Heritage Gold and Collectables Limited, with company number 15744780 and VAT number 474 3052 00.

Location and contact

3rd Floor, 86-90 Paul Street London EC2A 4NE