Cutter & Squidge

Cutter & Squidge, artisan baking with natural ingredients in London

Cutter & Squidge is a London-based bakery that handcrafts cakes, brownies, biskies, cookies, sweets and other sweet treats, as well as gift hampers and afternoon tea experiences. The company presents itself as London's only bakery that works exclusively with natural ingredients, without using artificial colours or flavours: according to its own description, it uses only fruits, vegetables and spices to flavour and colour its products. It was created by two food-obsessed sisters and, according to the site, has been baking since 2015.

Cakes and sweet treats catalogue

The main offering revolves around cakes for different celebrations and flavours. The catalogue includes birthday, anniversary, baby shower, christening, engagement, graduation and wedding cakes, with chocolate, carrot, fruity, nutty, red velvet, salted caramel and vanilla variants. There are also personalised cakes and a "made without" line designed for those avoiding certain ingredients: dairy-free, egg-free, vegan and wheat-free.

Alongside the cakes, the company sells brownies —in individual formats, bundles and with commemorative messages—, biskies, cookies, sweets and selection boxes. The brownies are organised by type (no-nut, vegan) and by message (congratulation, thank you, birthday, get well soon, good luck, new home, new baby, among others).

Gift hampers and subscriptions

The gift hampers are grouped by type —afternoon tea, cake, picnic, chocolate, vegan and wine— and by occasion, with options for birthdays, congratulations, thank you, new baby, new home or simply as a treat. There are also hampers for her and for him, and a selection by price range, from under £20 to over £100. The company offers subscriptions, including a cake subscription and a flower subscription in collaboration with Freddie's Flowers, and a line of letterbox gifts.

Afternoon tea and café in Soho

Cutter & Squidge has a café in Soho, in central London, where it serves afternoon tea and takes table bookings. The venue is open every day from 11:00 to 19:00. The company also sells takeaway versions of its afternoon tea, including dairy-free and wheat-free variants, and a wedding cake sample box.

Delivery and orders

The company delivers throughout the UK and offers free delivery on orders over £50. Orders placed before 16:00 can be received the next day, and the delivery service operates seven days a week. The site allows sending a single order to multiple addresses with a personalised message for each one.

Press recognition

The site includes mentions from media such as The Upcoming, Olive Magazine, The Independent and Delicious Magazine, which highlight the flavour and design of its cakes, its colourful hampers and its takeaway afternoon tea.

Location and contact

20 Brewer Street, Soho, London, W1F 0SJ · Phone: 020 8453 0212