Pretavoir

Pretavoir, online luxury eyewear boutique since 2009

Pretavoir is a British optical company established in 2009 that presents itself as an authorised retailer of luxury designer prescription glasses and sunglasses. The company works with the sector's leading international suppliers to offer the latest fashion releases and prescription models, and combines online sales with a physical boutique in Knightsbridge.

Its catalogue brings together brands such as Chanel, Cartier, Gucci, Tom Ford, Ray-Ban, Porsche Design, Prada, Oliver Peoples, Saint Laurent, Miu Miu, Balenciaga, Versace, Chloé, Loewe, Victoria Beckham, Ralph Lauren, Garrett Leight, Maui Jim and Any Di, among others. The website organises its offering into sunglasses, glasses and accessories, and includes featured collections such as Prada's Spring/Summer 2025 collection and Maui Jim's Collection 'Eka hi line.

Prescription lenses and treatments

The company offers prescription lenses with every optical frame and has four types of varifocal lenses: TruOptics Visio, Synchrony Ultra HD, ZEISS Smartlife and Essilor XR-Series. The fitting process consists of choosing the frame, selecting the lens and sending clear photos of the customer wearing the frame so that the team can take precise measurements; once the clarity of the images is confirmed, the frame is returned for lens fitting. According to the information on the site, varifocal glasses are received within 7 to 10 working days after photo confirmation.

The lens catalogue includes full tint, gradient, polarised and mirrored options, materials such as polycarbonate and SuperThin glass, thickness indices 1.5 and 1.74, and rimless lenses. It also features treatments and technologies from ZEISS, Essilor and TruOptics, such as ZEISS BlueGuard, ZEISS PhotoFusion X, ZEISS ClearView, ZEISS SmartLife, EyeZen, Crizal, Transitions and lenses for sports and cycling sunglasses.

Featured brands and collections

Among the offerings highlighted on the website are the Prada Eyewear collection for Spring/Summer 2025, with bold volumes and fluid lines, and the Maui Jim Collection 'Eka hi line, inspired by Hawaiian motifs such as the wavy pattern, the geometric designs of traditional textiles and the stroke of the brand's script logo. This collection is divided into three segments —MauiPure, MauiBrilliant and SuperThin Glass—, each with its own lens material designed for outdoor sports and active lifestyles.

The selection also includes frames associated with public figures, such as Oliver Peoples models worn by Brad Pitt or Victoria Beckham styles seen on Kate Middleton, as well as a Ralph Lauren edition for Wimbledon.

Store services

• Complimentary UK tracked delivery.
• Complimentary prescription lenses with every optical frame.
• Next-day delivery available.
• 24/7 customer service via live chat.
• 24-month warranty.
• Fast and secure shipping.
• Lens reglazing and pupillary distance (PD) measurement service.
• Price Match Challenge.
• Eye care vouchers and gift vouchers.
• Blog with content about the world of eyewear.

Physical presence and customer service

In addition to its online operation, Pretavoir has a boutique in Knightsbridge. The company handles enquiries by phone and email, and offers a contact form so that the team can get in touch with the customer. The store accepts multiple currencies and payment methods such as American Express, Apple Pay, Bancontact, Diners Club, Discover, Google Pay, iDEAL, Wero, Maestro, Mastercard, PayPal, Shop Pay, Union Pay and Visa.