Bioniq

Bioniq: personalized supplementation with Swiss-made granules

Bioniq is a personalized supplement company founded in London in 2019. Its formulas come in Swiss-made granules and are aimed at elite athletes, high-performance individuals, and health-conscious consumers in the United States, United Kingdom, United Arab Emirates, and other markets. The company presents itself as an alternative to generic multivitamins, with formulas tailored to each user's data and goals.

The wellness assessment and formula system

The entry point is the Wellness Assessment, a free evaluation that collects basic information such as biological sex, body mass index, physical activity level, and two personal wellness goals. Based on those responses, the system assigns the user one of Bioniq GO's forty personalized formulas, made with up to twenty-three scientifically backed ingredients. The company states that the algorithm is supported by scientific and clinical research. The process is completed in four steps: take the assessment, view your personalized formula, order your supplements, and take two scoops daily.

Bioniq GO and Bioniq PRO

Bioniq GO is described as the entry point to personalized supplementation and does not require a blood test. Bioniq PRO is the line aimed at those seeking a more demanding level of performance. The company also offers the option to complement the personalized formula with specific nutrients for particular needs.

Wellness goals covered

The formulas are organized around four wellness areas:

• Beauty & Wellness: nutritional support for those who strive to look and feel their best, with support for skin, hair, and nails, and for normal iron absorption, metabolism, and transport.
• Sports & Performance: for active individuals aiming for great physical performance, with maintenance of normal muscle function and normal testosterone levels.
• Cognitive and Psychological Function: for those who prioritize normal mental performance, with support for normal functioning of the nervous system and normal cognitive function.
• Long-Term Wellbeing: nutritional support associated with aging, bone function, balanced iron levels, and normal heart function.

Ingredients and nutrients

The nutrient catalog includes vitamins and minerals such as vitamin D (cholecalciferol), associated with bones and muscles; vitamins B1, B2, B3, B5, B6, B7, B9, and B12, linked to energy, skin, hair, the nervous system, and blood cell formation; vitamin C, associated with the immune system; vitamin E, which protects cells from oxidative stress; vitamin K2, related to blood clotting; and minerals such as chromium, magnesium, manganese, molybdenum, selenium, zinc, iodine, calcium, iron, and potassium, with functions that include macronutrient metabolism, muscle and nerve function, the formation of red blood cells and hemoglobin, and the maintenance of normal blood pressure.

Granule format and absorption

Bioniq uses Swiss-made granules designed to mimic the natural structure in which nutrients are found in fruits and vegetables. Each micronutrient is incorporated into uniform granules via a natural carrier; when mixed with liquid, the granules swell and form colloidal systems. The non-digestible carrier creates a biomatrix, a colloidal film that facilitates the release of micronutrients for absorption. The company describes this mechanism as a way to present nutrients gradually and similarly to how they are obtained from plant foods. The granules are manufactured in a Swiss facility and, according to the company, meet standards of quality, purity, identification, potency, and stability, as well as good manufacturing practices. The formula contains no artificial colors, preservatives, sugar, sweeteners, or gelatin, and is suitable for vegans.

International presence and acquisition by Herbalife

Bioniq has users in the United States, United Kingdom, United Arab Emirates, and other countries. Cristiano Ronaldo has been a Bioniq member since 2022 and in 2024 became an investor and significant shareholder in the company. The company has become part of the Herbalife group, which, according to the company itself, combines Bioniq's personalized supplementation science with Herbalife's global distribution network and expands access to its products.