Penny House

Penny House, Sofia Jones's financial consultancy in London

Penny House is a financial consultancy led by Sofia Jones that operates as a trading style of City Finance Brokers Ltd. The firm presents itself as a credit broker, not a lender, and its activity focuses on brokering financial products linked to property and housing in the United Kingdom.

The company states that it arranges both regulated and unregulated mortgages, as well as property finance and other types of finance. Not all the products it brokers are regulated by the Financial Conduct Authority (FCA).

Areas of specialisation

The consultancy describes four main lines of work, aimed at transactions of different natures and terms:

• Bridging finance: bridging finance for short-term projects.
• Refurb finance: finance for property refurbishment.
• Developments: finance for new property developments.
• Buy-to-let finance: finance to expand rental portfolios.

The firm states that it supports the client at every stage of the process and that it has industry connections to speed up transactions.

Advice approach

Sofia Jones presents herself as a financial services broker with experience in the sector. Her method combines, according to her own description, professionalism and a personalised touch, with the aim of adapting each solution to the client's financial objectives. The company stresses that it offers a bespoke service and that it guides the client clearly throughout the transaction.

Regulatory framework and corporate details

Penny House is a trading style of City Finance Brokers Ltd, a company authorised and regulated by the Financial Conduct Authority (FCA) under Firm Reference Number (FRN) 766295. The company is also registered with the Information Commissioner's Office (ICO) under registration number ZA317175 and incorporated in England and Wales with company number 09881116.

The company operates as a credit broker and not as a lender. It offers a range of mortgages available on the market, although it does not consider products that can only be taken out by going directly to a lender. For protection insurance, it provides advice based on a fair analysis of the market. The firm notes that it typically receives commission from providers, the amount of which may vary depending on the provider, the type of product and other permissible factors, and that it may charge the client fees for advice or arrangement where applicable. The nature of its remuneration, including any fees payable by the client, is confirmed before proceeding with the transaction.

The information and guidance published on its website are intended for consumers resident in the United Kingdom and are subject to the UK regulatory regime.

Location and contact

Tower 42, 25 Old Broad St, London EC2N 1HN · Phone: +44 7710 081 739 · Email: sofia@pennyhouse.co.uk