Alexander Hall

Mortgage advice in London

Alexander Hall is a mortgage brokerage that presents itself as an expert advice service in London. Its activity revolves around intermediation between the client and lending institutions: the team searches the market for mortgage offers, negotiates with banks on behalf of the applicant and supports the documentary process. The firm states that it works with large and small lenders to access a wide range of mortgage rates.

The service is offered by telephone, at its own offices or online, and the company indicates that the first appointment is free. Attention is adapted to the client's schedule, according to its own description.

Mortgages for every buyer profile

The entity's catalogue covers the main residential purchase and financing situations:

• First-time buyer mortgages.
• Home mover mortgages.
• Remortgaging of existing mortgages.
• Buy-to-let mortgages, including the limited company option.
• New build mortgages.
• Shared ownership mortgages.
• Offshore mortgages for non-residents.
• Later life borrowing.

The website also organises specific deal sections for each of these profiles, with comparisons of initial rates, subsequent variable rates and overall cost expressed as APRC.

Specialist finance and insurance

Beyond residential mortgages, Alexander Hall includes a specialist finance line covering bridging loans, commercial loans, property development loans and high net worth finance. It also offers life insurance, with its own advisory service and a life insurance cost estimator.

Online calculation tools

The site provides users with mortgage calculators for first-time buyers, buy-to-let, remortgaging, home moving and new build, as well as the aforementioned life insurance cost calculator. These tools allow estimating borrowing capacity before formalising an application.

Industry recognition

The company lists a series of awards received in the British mortgage intermediation field. These include Best Broker Firm for Overall Quality at the Mortgage Club Awards 2026, 2025 and 2021, Best Broker for Customer Retention at the Mortgage Strategy Awards 2026, and customer service distinctions at the Mortgage Club Awards 2025 and 2024 and at the What Mortgage Awards 2022. There are also awards for best new build broker and, at the Personal Finance Awards 2021/2022, Best Mortgage Broker for firms with up to 39 advisers.

Adviser profile

The website highlights the experience of the advisory team and the relationships maintained with lender contacts who work exclusively with intermediaries. The advisers cited describe careers with long-term clients, attention to both first-time buyers and experienced landlords, and specialisation in life insurance and critical illness cover.