Sarraf Jewellers

Sarraf Jewellers, online gold and silver jewellery from London

Sarraf Jewellers is a UK-based jewellery company that operates primarily through its online store. Its catalogue focuses on 9ct and 14ct gold, silver and diamond pieces, and includes separate collections for men and women. The company presents itself as a jewellery supplier with a guarantee of authenticity and competitive prices, and offers free shipping both within the UK and internationally.

9ct and 14ct gold catalogue

The 9ct gold range covers chains and necklaces in a wide variety of styles: belcher, Byzantine or Bali, Cuban, curb, figaro, paperclip, rope, Singapore, trace and wheat. It also sells 9ct gold bracelets in Byzantine or Bali and rope versions, as well as rings with specific designs such as boxing glove, claddagh, signet and St. George Sovereign. In the crosses section, it distinguishes between gemstone crosses and plain crosses, and offers 9ct gold initials and numbers, plus pendants and charms with motifs such as Celebrations, Dog Tag, St. Christopher and Tree of Life.

The 14ct gold section includes chains and necklaces in Byzantine or Bali and Miami Cuban or curb styles, along with Byzantine or Bali bracelets.

Women's and men's collections

Within the women's line, Sarraf Jewellers sells 9ct gold chains and necklaces in belcher, curb, figaro, paperclip, rope, Singapore, snake and trace styles; Byzantine or Bali, curb and figaro bracelets; claddagh, family, keeper and signet rings; hoop, hinged, sleepers and creole earrings; gemstone and plain crosses; initials; and pendants and charms with Celebrations, Dog Tag, St. Christopher and Tree of Life motifs. The women's 14ct gold line is limited to Byzantine or Bali chains and necklaces and Byzantine or Bali bracelets.

The men's 9ct gold collection repeats many of the chain styles and adds the crosses, initials and pendants already mentioned. In silver, the men's range includes chains and necklaces in bead, belcher, Byzantine or Bali, curb, CZ, figaro, franco or foxtail, rope, Singapore and snake styles; Byzantine or Bali and curb bracelets; buckle, Celtic, claddagh, keeper, onyx, Oxford College, St. George Sovereign and Prince of Wales rings; gemstone and plain crosses; and Dog Tag, gemstone and St. Christopher pendants and charms.

Silver, children's pieces and engagement

The women's silver line covers bead, belcher, Byzantine, curb, CZ, rope, Singapore and snake chains and necklaces; Byzantine or Bali, Celtic, charm, claddagh, CZ, ID, rope and T-Bar bracelets; claddagh, CZ, dome and family rings; creole, drop, hoop and sleepers earrings; cuff, expandable, hinged and plain bangles; gemstone and plain crosses; and claddagh, Dog Tag, gemstone and St. Christopher pendants and charms. The company also has a children's silver collection made up of bracelets and bangles, and a dedicated engagement section.

Services and purchasing terms

Sarraf Jewellers offers free engraving and free shipping in the UK and internationally. The website allows customers to select their country and currency from around thirty markets, with the United Kingdom in pounds sterling as the main option. The company also states that it buys gold and used jewellery. For subscribers, it advertises 10% off the first order and, after the first purchase, sends an additional 10% discount code by email for the next order. The site indicated a one-week discount promotion with 10% off all items until 30 August 2026, with prices already reduced and no code required.

Location and customer service

The company has a presence in London and its online store operates from the United Kingdom. The postcode associated with its registration is CR0 1TY, corresponding to the London district of Croydon. Customer service is handled via the email address and telephone number listed in its contact details.

Telephone: 020 8617 8970 · Email: sarraflondon@gmail.com · Hours: Monday, Tuesday, Wednesday, Thursday, Friday and Saturday: 10:00-18:00. Sunday: 10:00-17:00.