London Rug Company

London Rug Company: designer rugs available in London and online

London Rug Company is a British retailer specialising in designer and high-quality rugs, selling both online and in London. The company presents itself as a supplier of premium rugs in the United Kingdom and offers free UK shipping, with a 30-day returns policy.

Rug catalogue

The catalogue is organised by colour, room, size and product type. Colour options include grey, cream, black, white, beige and blue. By room, the selection covers living room, dining room, bedroom and garden. By size, there are large, medium, small, extra large, runner and round rugs. By product type, the range includes indoor rugs, outdoor rugs, modern rugs, abstract rugs, contemporary rugs and traditional or vintage rugs.

The site shows specific designs with their reference prices, including Phoebe (from £142.00), Donna (from £335.00), Lynne (from £305.00), Georgie (from £190.00), Lauren (from £212.00), Ellie (from £142.00), Charlie (from £305.00), Marie (from £105.95), Taylor (from £305.00), Mila (from £305.00), Aston (from £305.00) and Nicole (from £105.95).

Home accessories and fragrances

In addition to rugs, the company sells a line of home accessories that includes home fragrance, candles, reed diffusers and decorative pieces such as trays, bowls and vases, as well as ornaments.

Design collaboration and manufacturing

The brand presents itself as a collaboration between interior designer Dawn Ward, whose projects include Harrods, luxury hotel schemes and what she describes as Britain's Most Expensive Home, for which she received several international design awards, and a manufacturing factory that produces and delivers rugs to 65 countries across 6 continents.

Certifications and sustainability

London Rug Company holds OEKO-TEK Standard 100 and OEKO-TEK STeP certifications. According to the company, every component of its rugs has been tested for harmful substances, making them harmless for human health.

Wholesale and outlet

The site has dedicated wholesale and outlet sections, as well as a section for products loved by celebrities.

Purchase terms

The store offers free UK shipping, returns within 30 days and the option to pay in four instalments through Clearpay. It also applies a 15% discount on the first order for those who subscribe to its newsletter.