Appleyard London

Appleyard London, a boutique florist with flower delivery across the UK

Appleyard London is a boutique florist based in London whose activity focuses on the sale and delivery of fresh flowers to your door. The company presents itself as specialising in luxury hand-tied bouquets, in a style it describes as modern British and made with exclusive seasonal flowers. Each bouquet is crafted by its florists and gift-wrapped in the company's signature packaging, and includes a free personalised message.

Flower and arrangement catalogue

The shop's catalogue is organised by collections, occasions, varieties and price ranges. Standout collections include the Couture Collection, autumn flowers, best sellers, letterbox flowers, the Hatbox Edit, Forever Roses, dried flowers and the Iconic Edit. By variety, roses, hydrangeas, sunflowers, orchids, lilies and carnations are offered, among others. Catalogue prices are grouped into £20–£40, £40–£60, £60–£80 and over £80.

The range is completed with house plants, flowering plants, garden plants and orchids; with gift hampers that are own-made, artisan, fruit, traditional, alcohol, chocolate, alcohol-free and cheese; and with a selection of wines, champagnes, whiskies and cognacs, also presented in combinations with chocolates. The shop also offers gift vouchers and a dedicated wedding line.

Occasions and audiences it targets

The company sells its flowers for birthdays, new babies, romantic occasions, sympathy, anniversaries, thank-yous, congratulations, get well, new home and Christmas. The catalogue includes specific sections for milestone birthdays, such as 18th, 21st, 30th, 40th, 50th, 60th, 70th and 80th, and for Mother's Day and Valentine's Day. It also offers discounts for keyworkers and students.

Subscriptions and corporate service

Appleyard London runs a flower subscription service with seasonal, luxury seasonal, birthday and romance options, as well as a plant subscription and an orchid subscription. The company also handles flower and gift orders for businesses.

Delivery, lead times and guarantees

The next-day delivery service covers the whole of the UK, including cities such as London, Manchester, Bristol and Liverpool. For next-day delivery orders, the shop states that they must be placed before 11:00. There are three delivery options: Standard Tracked Delivery before 21:00, Priority Tracked Delivery before 17:00 and Guaranteed Delivery before 14:00. In certain London postcodes, same-day delivery is offered for orders placed before 11:00, and Sunday delivery is also available. Letterbox flowers are designed to be delivered directly through the letterbox, without the recipient needing to be at home.

The company backs its deliveries with the so-called 100% Happiness Guarantee and with the Appleyard Promise, which covers flower quality and freshness. According to its presentation, each stem is hand-conditioned and the flowers come from selected British suppliers, with a minimum freshness guarantee of five days after delivery. The website shows a rating of 4.7 from over 22,000 reviews.

Weddings and events

The wedding section includes ready-to-wear bridal bouquets, table centres, wedding packages and a bespoke arrangement creation service, with a gallery of work and a wedding cost calculator.

Seasonal collections

The shop organises part of its catalogue around the season, with an autumn selection and a Christmas selection covering flowers, plants, wreaths, table centres, trees and gift hampers, as well as a Christmas gift guide.