Selina Finance

Selina Finance: secured loans and HELOC for UK homeowners

Selina Finance is a London-based financial institution operating as a second-charge lender in the United Kingdom. The company presents itself as the first FCA-regulated firm to offer Home Equity Lines of Credit (HELOC) in the country, a product that, according to its corporate narrative, was already common in the United States, Australia and Canada. Its activity focuses on enabling homeowners to access the equity built up in their properties to fund personal projects or restructure debts.

Products and financing options

Selina Finance's range is built around two main products: the Homeowner Loan and the Home Equity Line of Credit (HELOC). Both are marketed as flexible alternatives to traditional financing, with the particularity that the HELOC allows funds to be drawn down and repaid without early repayment charges, paying interest only on the capital drawn. The company offers amounts ranging from £5,000 to £500,000, with interest rates starting from a variable initial value. According to the information on the website, applicants could qualify for up to £300,000 under certain conditions.

Intended uses and customer profile

The financing is designed for homeowners who need to cover expenses such as home improvements, debt consolidation, school fees, buy-to-let property purchases or business credit. The company emphasises that its products allow for longer terms and lower monthly payments compared with unsecured personal loans, which translates into greater monthly liquidity for the borrower.

Application and assessment process

The process begins with an online eligibility check which, according to the company, does not affect the applicant's credit score. The user can then obtain a personalised quote by completing an application in approximately ten minutes, with no commitment. Subsequently, a financial advisor reviews the client's situation and goals before recommending the most suitable product. If they decide to proceed, the necessary documents are provided and, after approval, funds can be received within a timeframe the company puts at just 48 hours. Selina Finance states that its case managers support the client throughout the entire process and that, thanks to this, funding is completed up to 66% faster than with similar lenders.

Regulation and corporate structure

Selina Finance Limited is a company registered in England and Wales with number 11497606, authorised and regulated by the Financial Conduct Authority (FCA) with reference number 820183. The company holds B Corp certification. Its team, distributed between London and Manchester, brings together decades of experience in financial services. Since its founding in 2019 by Hubert, the company has advanced millions of pounds to customers, both directly and through associated brokers.

Warnings and considerations

The website includes the legal warning customary for this type of product: the home may be repossessed if mortgage payments or other debts secured on the property are not kept up. It also recommends thinking carefully before securing other debts against the home. The company publishes representative examples of rates, although the specific values appear as variables in the scanned text.

Location and contact

HYLO 103-105 Bunhill Row, London EC1Y 8LZ · Phone: 020 4525 8044 · Email: hello@selinafinance.co.uk