My Nametags

My Nametags: custom labels for clothing and objects

My Nametags is a company founded in March 2004 by Lars B. Andersen, which began operating from his living room with the aim of labelling his children's clothing. Today, the company presents itself as the leader in the British custom labels market and claims to have sold its products in more than 143 countries. Its catalogue focuses on adhesive and iron-on labels to identify garments, footwear, bottles, backpacks, and school supplies, in order to prevent loss and mix-ups.

Products and applications

My Nametags' offering includes several formats depending on the intended use:

• Name Stickers: adhesive stickers for hard surfaces such as bottles, lunchboxes, bags, and school supplies; they can also be placed over clothing care labels.
• Iron On Labels: iron-on labels for school uniforms and other garments, especially when there is no care label, as in the case of socks.
• Ministickers: small-sized stickers for small items such as stationery.
• Maxistickers: larger stickers for bigger objects.
• Black & White Labels: black and white labels.
• Home Decor: children's home decor including wall stickers, door stickers, height charts, and posters.

The site also mentions collaborations with Save the Children, Hello Kitty, and Mr. Men & Little Miss, whose designs are incorporated into the product range.

Technical features and guarantee

The labels are described as washing machine and dishwasher safe, waterproof, and with an antibacterial coating. The company claims they are the only certified antibacterial labels on the market and offers a 10-year guarantee. According to its own presentation, they are designed to withstand daily use without peeling off or fading.

Awards and certifications

My Nametags has received various awards and certifications throughout its history:

• Queen's Award for Enterprise in International Trade in 2018, presented by the then Prince Charles.
• Green Mark Level 1, an international environmental certification.
• ISO certification.
• FSB London Award 2013 as winner in business innovation and overall winner.
• Wandsworth Business Awards: best SME in 2014 and international business of the year in 2017.
• National Champion representing the United Kingdom at the European Business Awards 2015.

The company also states that in 2016 it conducted a study that showed labelled items are 50% more likely to be returned.

International presence and locations

My Nametags operates with global stores in Malta, Belgium, Brazil, France, Ireland, Italy, the Netherlands, Portugal, Saudi Arabia, the United Arab Emirates, and the United Kingdom. The company presents itself as the first choice in several European countries and maintains a consolidated presence in the British market.

History

Since its founding in 2004, the company has gone through different stages: in 2009 it moved to its first office with a team of three people and two printers; in 2011 it launched coloured adhesive and iron-on labels, when market alternatives were black and white or sewn-on; in 2012 it became the UK market leader. The company continues to develop and improve its products, and maintains its commitment to quality and innovation.

Location and contact

8 Knightley Walk, London, SW18 1HD, United Kingdom · Phone: +44 20 8912 6144 · Email: sales@mynametags.mt