Links Growth UK

Links Growth UK, editorial link building for the travel sector

Links Growth UK is a London-based agency specialising in editorial link building, with a stated focus on travel brands, hotels, tour operators, DMCs and industry publications. The firm presents itself as a specialist in editorial links and claims to work with authoritative British and international publications, without resorting to private blog networks (PBNs) or link farms.

According to its own material, the agency has placed over 1,200 editorial links for British B2B and travel brands, and reports a client retention rate of 94%. Its service catalogue is structured around three lines: editorial link building, SEO and hotel links, and guest posting.

Link building and SEO services

• Editorial link building: outreach to journalists, bloggers and editors to secure contextual in-content links, with placements on DR 40–90 sites, manual outreach and presence in British and international media.
• Travel SEO and hotel links: specialised link acquisition for hotels, tour operators, DMCs and travel publishers. The company claims to have built links for over 60 British brands in the sector, with coverage in tourism boards, specialist publications and destination guides.
• Guest posting: articles written by British editors and manually published on niche sites in the UK and US, with a stated length of over 1,500 words per piece.

Site selection and vetting process

The agency describes an internal filter that every site must pass before hosting a link. Among the criteria applied are the rejection of sites with artificial traffic spikes — it requires a stable organic traffic graph for at least two years and a minimum of 2,000 targeted monthly visitors —, the exclusion of multi-niche blogs and "write for us" pages, and the requirement of at least 1,000 clean referring domains per site.

The process also rules out commercial networks and link farms, and opts to manually contact travel bloggers who publish from personal experience. The firm claims to track every site used and limit its reuse to prevent the same placement from accumulating links from dozens of competitors. Regarding transparency, it maintains that the client sees the target site before it is proposed and receives the live URL with full metrics at the time of publication.

Of the more than 20,000 travel and hospitality sites reviewed, the company claims to have added just over 5,000 to its network, representing a 75% rejection rate. The reasons for rejection it details are lack of real, sustained traffic (45%), fake or manipulated DA/DR metrics (30%) and backlinks from PBNs or private networks (25%).

Working methodology

The working system is organised into four phases. The first is an audit of the client's backlink profile, their three main competitors and the gap between the current situation and the objectives. The second consists of a 90-day link plan that defines target pages, anchor strategy and target publications, without templates. The third phase is execution: UK-based editors negotiate and place the links, and the client approves each site before publication. The fourth phase is reporting, with a live dashboard, monthly PDF report and measurement of the impact on traffic and rankings of each placement.

Published cases and results

The agency publishes campaigns with a minimum duration of six months. Among the examples it details are an Edinburgh hotel with a 412% increase in organic sessions and 34 editorial links in six months; a Bristol SaaS company that went from a Domain Rating of 18 to 62 in nine months with 58 placements; and a Cardiff law firm that improved rankings for four commercial terms with 22 digital PR placements.

Other cases included are a motivational and religious content blog that went from 5,000 to 18,000 monthly visitors with 21 links built; an airline and travel information blog that reached 33,900 monthly visitors from scratch with 111 niche backlinks on 75 referring domains; and an e-commerce site for medical and beauty products that grew from 2,400 to 10,500 monthly visitors with between 70 and 80 backlinks. It also mentions a medical beauty and wellness brand with a campaign started in October 2025 and still active, which has increased its referring domains from 565 to 1,700.

Client profile and reviews

The company claims to have worked with over 500 travel brands, businesses and agencies. Its cited client portfolio includes names such as AirHelp, Local Rent, FreeTour, Klook, Saily, Travelkon, Holafly, Travelistia, Yesim, Omio, GigSky, GetTransfer, Redbus, FireBirdTours and HighSpeedTrains. By sector, it distributes its activity between travel and hospitality (38%), beauty and wellness (29%) and lifestyle and fitness (21%).

On review platforms, the material consulted reports a rating of 4.8 out of 5 on Trustpilot with over 60 reviews and 4.9 out of 5 on Clutch with over 35. The published testimonials come from SEO leads, founders and marketing directors in sectors such as legal, SaaS, finance, travel and hospitality.

Location and contact

3 Gresham Road, United Kingdom, SW9 7PH