LVDY

LVDY, natural supplements for the liver and alcohol consumption

LVDY is a food supplement brand based in London, marketed by Saint Health & Wellbeing Ltd, which presents itself as a family business. Its flagship product is a tablet formulated to be taken before consuming alcohol, with the aim of supporting liver function and reducing symptoms associated with hangovers. The brand positions itself around natural and vegan-sourced ingredients.

Foundation and team

The product was developed by Dr Iseult Roche, the brand's founder, based on her professional experience in an emergency department. According to her account, treating patients with alcohol intoxication led her to consider the use of natural versions of compounds such as N-acetylcysteine (NAC) and glutathione as general liver support. After several years of testing, the brand launched its supplement on the market. Gareth Quarry serves as chairman of the company; he is described as a lawyer turned entrepreneur who, after learning about the project, tried the product and joined it.

How the product works

The brand explains that alcohol generates toxins in the blood and that the body uses antioxidants such as glutathione and N-acetylcysteine to neutralise them. The depletion of these compounds, together with dehydration, contributes to hangover symptoms. LVDY provides glutathione and NAC as key ingredients to strengthen this natural defence system. The usage recommendation on the website is to take the tablet one hour before consuming alcohol.

Ingredients

The formulation is presented as 100% natural, vegan and composed of substances naturally present in the body. The website details four components:

• L-Glutathione: credited with supporting the immune system, natural detoxification, stimulating cell regeneration and playing a relevant role in liver function.
• N-Acetylcysteine (NAC): derived from cysteine, a semi-essential amino acid found in protein-rich foods; its main described function is to increase the liver's capacity to produce glutathione.
• Vitamin B6: stated to help regulate neurotransmitters such as serotonin, dopamine and GABA, which are altered by alcohol and related to mood changes, anxiety or the next day's low mood.
• Vitamin C: its role in the immune system, connective tissues, skin and bones is noted, and it is stated that LVDY helps replenish levels lost through increased urination associated with alcohol consumption.

Formats and dosage guidelines

The catalogue includes different pack sizes (LVDY 10, 20, 50 and 150) and a free sample for which only shipping costs are paid. The website offers a guideline table linking days of weekly consumption with the number of weekly and monthly tablets and the recommended format: one night a week equals 2 tablets weekly and 8-10 monthly (format 10); two nights, 4 weekly and 17-19 monthly (format 20); three nights, 6 weekly and 26-28 monthly (format 50); four nights, 8 weekly and 34-36 monthly (format 50); five nights, 10 weekly and 43-45 monthly (format 50); six nights, 12 weekly and 52 monthly (format 150); and seven nights, 14 weekly and 60-62 monthly (format 150).

Shipping and reviews

The brand offers free shipping to any UK postcode via Royal Mail within 3 to 5 days, with the warning that times may vary during bank holidays. The website includes customer testimonials describing a significant reduction in hangovers and greater energy the next day. It also mentions reviews published in media such as The Daily Telegraph, Country & Townhouse and Woman & Home.

Editorial content

LVDY maintains a blog with articles on alcohol consumption in festive contexts and on the effects of alcohol during menopause, among other topics. The brand also sells its products through an online store with payment via American Express, Apple Pay, Diners Club, Discover, Google Pay, Maestro, Mastercard, PayPal, Shop Pay, Union Pay and Visa.

Location and contact

Phone: 02089402362 · Email: info@lvdy.co.uk