Aduna Superfoods

Aduna Superfoods, African superfoods from direct source

Aduna Superfoods is a British health and wellness brand that sells superfoods of African origin. Its catalogue is organised around ingredients such as cacao, moringa, baobab, shilajit, hibiscus, black maca and açai, presented as powders, blends, capsules, teas, grains, beauty oils and bundles. The company presents itself as a purpose-driven brand that seeks to convey the natural vitality of African superfoods through sustainable sourcing.

Catalogue by ingredient and by format

The shop allows products to be explored in several ways. By superfood, the range includes cacao, moringa, baobab, shilajit, hibiscus, black maca and açai. By format, the catalogue is divided into superfood powders, blends, capsules, super teas, super grains, beauty oils and superfood bundles. Among the bestsellers shown on the website are Super Cacao Powder 500 g, Super Greens Blend, Cleanse: Moringa Tea, Energy Superfood Blend and Moringa Capsules.

Organisation by health benefits

Aduna classifies part of its range according to the benefit sought: energy, immunity, gut health, skin health, mental focus, heart health, hormone balance and sexual function. The website also includes a personalised recommendation tool that suggests products based on how the user is feeling at that moment.

Direct sourcing, traceability and quality control

The company states that it works in direct partnership with producers to guarantee the quality and traceability of the ingredients. According to its presentation, every batch is tested for impurities and bioactive compounds, with the aim of offering pure and potent products. The brand also highlights the ease of use of its superfoods, designed to be incorporated into the daily routine with a scoop.

Social impact and B Corp certification

Aduna states that it works directly with over 3,300 female producers, arguing that the best superfoods come from communities that are well supported and committed to protecting their environment. The company holds B Corp certification and maintains a specific section on its impact.

Collaboration with Melissa Hemsley

The brand collaborates with Melissa Hemsley, who endorses its products and maintains that good nutrition should be simple and based on whole foods. The website includes her assessment of Aduna cacao and a selection of recipes, including breakfast ideas, smoothies and juices.

Online sales and commercial terms

The shop offers free shipping on UK orders over £30 and a 15% discount for subscribers, with the caveat that it cannot be combined with other offers, including the discounted pricing already offered on bundles and subscriptions. The site includes options to find products in physical stores, become a stockist and buy in bulk. The company listed at the foot of the page is Aduna Limited, company number 07641546.

Location and contact

85 Great Portland Street, London, England, GB · Phone: +44-207-100-4329