Singarajah

Singarajah, signature tailoring in Wembley

Singarajah is a menswear label with a boutique at 149 Ealing Road, in Wembley (London). Founded by Jenson Singarajah, the brand began as a wedding wear collection inspired by traditional Indian and Sri Lankan craftsmanship and has evolved into a complete menswear line. Its offering combines rich fabrics, authentic prints and classic tailoring with a contemporary approach, and every garment is made to measure to fit the client's build.

Bespoke suits and personal advice

The label's core service is bespoke suit design, with various customisation and style options. The company describes its method as a meticulous process in which each piece is adapted to the client and reflects their individuality through the selection of fabrics and details. The shop offers appointments for those seeking advice on their wardrobe.

Collections: Silken Birds, Heritage and Sartorial West

The catalogue is organised into several lines. Silken Birds is a collection in which silk and natural motifs — birds, feathers and the quiet poetry of nature — are translated into modern shapes that speak of tradition, with bold, confident colours. It includes pieces such as the bundi, which the label presents as a bridge between the old and the new. Visible references include Silken Bird in teal green, parrot green and pistachio green, at £140, and Forest Raga embroidered in wine and in teal green, at £185.

The Heritage line is presented as an offering rooted in authenticity and inspired by the global stage. Sartorial West, meanwhile, is aimed at those seeking style, elegance and originality. The label also sells essentials to complete the look and Italian leather loafers in various colours and designs.

Aramé, eveningwear line

Aramé is Singarajah's luxury eveningwear line. The brand describes it as a meeting of ancestral virtue and avant-garde refinement, with pieces that converse between heritage embroidery and modern silhouette, designed to project presence in settings ranging from palace corridors to Met Gala carpets. The label pays tribute to the elegance of Tamil culture within a contemporary couture language.

Wardrobe for Dinesh Karthik and public profile

Over the past four years, Singarajah has designed the wardrobe of commentator and cricketer Dinesh Karthik for his appearances on Sky Sports, ICC tournaments and international stages. The label notes that Karthik's style has attracted attention and received live praise from other commentators. The brand also cites its launch show in London, where Karthik cut the ribbon and Ratheesan Yoganathan, co-founder of Lebara, took part.

Boutique and customer service

The main shop is in Wembley, London, and the label presents it as its flagship boutique. The store operates by appointment and offers a space to explore the collections and commission personalised garments. The brand states that part of its activity is focused on giving back to artisanal communities and the culture it comes from.

Location and contact

149 Ealing Road, HA0 4BY, Wembley, London · Phone: 020 3442 0310 · Email: contact@singarajah.co.uk · Opening hours: Monday to Sunday: 10:30 - 18:00. Tuesday: closed.