Henry Poole & Co.

Henry Poole & Co. occupies No. 15 Savile Row, an address associated with London tailoring for generations. The house dates its beginnings to 1806 and continues to offer custom tailoring in which each garment is cut to an individual pattern. Its approach combines skilled workmanship, fabric selection, and a series of fittings that lets the garment be adjusted to the person who will wear it.

The family story begins with James Poole, who opened a drapery business and later made military uniforms during the Napoleonic Wars. His son Henry Poole gave the firm its name and helped establish Savile Row’s reputation as a center of tailoring. The company maintains historical archives and presents its continuity as part of a craft tradition passed down through generations.

The custom process begins with a conversation about how the garment will be used and the client’s wardrobe. The fabric and style are then chosen, measurements are taken, and an individual paper pattern is prepared. The house describes a nine-stage process that includes fittings and adjustments before a garment is finished, allowing proportions and details to be refined on the wearer rather than selected from a standard size.

The range includes suits, shirts, eveningwear, court and ceremonial dress, and coats. One special design is the Travel Trench, a made-to-order coat that pairs a silhouette inspired by historical garments with technical GORE-TEX materials. It extends traditional tailoring into a garment intended for travel while retaining the custom-order approach.

Fabric selection is central to a visit: the Savile Row store says it holds more than 6,000 cloth options. Samples can be filtered by weight, season, and garment type, and swatches can be requested online, by email, or by phone. This gives customers a way to compare colors and textures before deciding on an order.

For clients who live outside London, Henry Poole holds trunk shows in Europe, the Americas, and Japan. The team brings fabric collections to a host city, discusses the options, and conducts fittings at a nearby hotel. The firm also offers a virtual tour of its Savile Row spaces, including the cutting room and archive, whose historical ledgers date to 1846.

Alongside custom clothing, the online store carries accessories such as ties, pocket squares, braces, cufflinks, belts, scarves, umbrellas, and wallets. In-person service is available by appointment for new orders and fittings, while the website lets customers browse collections and request samples. For someone seeking formal clothing built around personal measurements and fabric preferences, the house brings together tailoring services and a broad archive of materials and designs.