BSI Merch & Artist Services

BSI Merch & Artist Services: merchandising and comprehensive services for music artists

BSI Merch & Artist Services presents itself as a global partner for music artists, covering everything from online merchandising sales to production, logistics, tour management and brand strategy. The company operates with offices in London, Berlin and Tokyo, and combines its own technology infrastructure with customer service and international distribution.

E-commerce and shopping experience

The company describes itself as a leader in e-commerce for some of the world's biggest artists and is a Shopify Plus partner. Its model includes multi-currency storefronts, global logistics through domestic hubs and on-time delivery. In 2025, the company reported having managed over one million orders. Customer service is supported by AI tools via Gorgias and automated returns through Loop, offering a 24/7 experience to fans anywhere in the world.

Chart registration

BSI Merch & Artist Services is officially chart-registered across more than 75% of the world market, including Australia, Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom and United States.

Touring services

The company's touring team, with decades of experience, handles everything from small venues to stadiums. It manages forecasting, budgeting, logistics, staffing and cashless point-of-sale infrastructure, with the aim of eliminating queues and maximising sales windows. Real-time settlement and accounting is carried out via AtVenu, and the integration of offline and online data keeps inventory up to date at every tour date.

Production and sourcing

The company works with artists to create responsible collections, from concept to delivery. Its production capabilities include screen printing, direct-to-garment (DTG) printing, embroidery and full custom manufacturing. It works with GOTS, OEKO-TEX and Fair Wear-certified suppliers, and can scale from limited drops to global stadium runs. The warehouse operation, managed with DHL, covers global freight and customs end-to-end.

Design and brand strategy

The in-house design studio develops culture-led products and visuals, from tees to full album campaigns, accompanying every project from concept to completion. The company works closely with artists to represent their voice and vision at every stage, strengthening artist identity and fan connection.

Music, marketing and fan community

BSI Music helps artists expand their reach across the digital and physical landscape, integrating recorded music strategy with commercial retail infrastructure. Through a partnership with a global independent distributor, the company supports growth across streaming, vinyl and long-term brand equity. In marketing and brand strategy, the team researches and thinks like fans. Fan community management ranges from intimate pop-ups and VIP events to digital spaces and loyalty programmes, with early access, exclusive drops and premium experiences.

Bespoke tech and automated operations

The company has developed a custom-built platform that unifies data across every sales channel, keeping inventory precise and royalty reporting accurate so artists receive timely statements. AI-powered tools guide fans through the buying experience, reducing friction and increasing conversion rates and average order value.

International presence

BSI Merch & Artist Services operates from offices and warehouses in London (United Kingdom), Berlin (Germany) and Tokyo (Japan). The company maintains a differentiated customer service structure: order-related enquiries are not answered from the general contacts, but must be directed to the customer service of the online stores.

Offices and locations

Local London Office: H.O.M.E, 20 Commercial Street, Spitalfields, London, E1 6LP

Local London Warehouse: Unit G, Precision Park, Ashbourne Drive, Leamington Spa, CV31 3SS

Local Berlin Office: Pfuelstr. 5, 3 AFG 3.L, 10997 Berlin

Local Berlin Warehouse: Gottlieb-Dunkel-Straße 20/21, Bereich Blau / Haus 1, 12099 Berlin

Local Tokyo Office: 150-0022 Tokyo-to, Shibuya-Ku, 3-1-1 Ebisuminami, Ichigo Ebisu Green Glass Building, Level 6, Unit 609