Slick Willie's Skate Store

Slick Willie's Skate Store, a leading name in London skating since 1970

Slick Willie's Skate Store is a London skate shop that presents itself as the city's original and was established in 1970. The company states it has been at the forefront of the skating market for over forty years and attributes its longevity to its knowledge and experience in the sector. Its customers range from professionals to those just starting out in the activity.

Skateboard and inline skate catalogue

The shop's catalogue is organised into several product families. In skateboards it includes complete boards, kids' boards, cruisers and surfskates, as well as components such as decks, trucks, wheels, bearings, bushings, grip, bolts, riser pads and accessories like tools and bags. Among the featured brands it displays are Primitive, Santa Cruz, Thunder, Independent, Bones and Spitfire.

In inline skates it distinguishes between men's, women's and kids' models, as well as freestyle, three-wheel and aggressive skates. It works with brands such as K2, Rollerblade, Seba, Powerslide, FR, Bladerunner and SFR, and offers specific spare parts: wheels, bearings, frames, brakes, aggressive boots, bags, slalom cones and tools.

Scooters, longboards and roller skates

The range is completed with complete scooters, stunt, adult and kids' scooters, with brands such as Micro, JD Bug, MGP, Blunt, Slamm, Chilli Pro and Sacrifice, and with its own wheels. In longboards it sells completes, cruisers, hardware, wheels, trucks and bearings, along with slide gloves and tools.

In roller skates (quad) it differentiates between adult and kids' models, with brands such as Rio Roller, Rookie, Impala, Moxi, Chaya, Riedell, SFR and Slades, and has parts such as wheels, bearings, stoppers and bolts, plates and trucks, as well as accessories and bags.

Protection, clothing and footwear

The protection section includes helmets, pad sets, wrist guards, elbow pads, knee pads and bumsavers, with brands such as Rekd, Triple 8 and SFR. In clothing it sells Slick's own range —T-shirts, hoodies, shirts, sweatshirts and trousers— and accessories such as beanies, caps and socks. In skate footwear it works with New Balance, Vans, Lakai, Etnies, Emerica, Breezy Rollers and Heelys, with boys' and girls' models, as well as insoles. It also includes a section of assorted items with Tech Decks, Aerobie, Nerf, Discraft, Heelys and Pokémon, and gift cards.

Lessons, hire and shop services

As well as selling, the company offers skateboard and inline skating lessons, and a skate hire service. The site indicates next-day delivery availability, unlimited returns time and expert advice. The shop keeps a news section with content such as the launch of the 2026 Rollerblade Twister XT, a list of roller discos in London and a guide to the city's free street skating scene.

Physical shop in South Kensington

The company operates a physical shop at 12 Gloucester Road, London, district SW7 4RB, and also serves its customers through its website. The site shows a catalogue of 1,578 products and a selection of new arrivals with items such as the Rollerblade Apex adjustable skates, the Rollerblade Urban Commuter Eco backpack, the Dakine Atlas 28L backpack, the Element Pro Clouds Jaakko Ojanen deck, the Arbor Performance Antonio Madariaga DH Puppy deck and Powell Peralta Dragon Formula wheels, Pig Wheels Conical, among others.

Location and contact

12 Gloucester Road, London SW7 4RB · Phone: 0207 225 0004 · Email: info@slickwillies.co.uk