Paolita

Print is Paolita’s starting point. The London label develops swimwear, vacation clothing, and dresses from designs drawn by hand in its Notting Hill studio. Its presentation describes several months of work on each series and prints that are not repeated from one collection to another. Alongside these colorful compositions, it maintains classic silhouettes and solid-color pieces, allowing expressive patterns to coexist with a more restrained selection.

The brand’s story centers on Anna-Paola, its founder and creative director. Of Greek and Mexican heritage and raised in Athens, she studied fashion in Milan and London after an initial background in psychology. Her career included Alexander McQueen and Hussein Chalayan before she launched Paolita in 2010. The label connects that multicultural experience with its approach to color, narrative references, and garment cut.

Swimwear is divided into bikinis, one-piece swimsuits, and solid-color designs. Resortwear adds kaftans, kimonos, sarongs, swimsuit cover-ups, and silk pieces. These categories serve different moments of a stay: swimming, covering up afterward, or dressing to go out. The catalog can be explored by garment type, while matching sets offer another way to follow the same print.

Ready-to-wear includes dresses, skirts, tops, shirts, pants, and shorts. Dresses come in mini, midi, and maxi lengths, with sections for wedding guests, evenings out, parties, and travel. Sole Mio identifies the spring/summer 2026 collection; Chiaroscuro belongs to fall/winter 2025 and Made of Stardust to spring/summer of that year. The archive holds other collections, placing each name within the label’s design history.

Paolita’s journal expands the catalog with articles on choosing a bikini or one-piece, caring for swimwear, prints, and packing. Guides cover Greece, the Amalfi Coast, Mediterranean vacations, and yacht trips. These editorial resources connect with garments and their uses, alongside the founder’s story and sustainability sections. The brand identifies London, the Mediterranean, and South America among its creative references.

Online shopping includes sizing, stockist, delivery, and return information. Paolita advertises free international shipping above specified order amounts and free returns for UK customers; refund requests are considered within twenty-one days of delivery under its policy. Its focus remains clear: a collection beginning with hand-drawn design and extending from swimwear to clothing for celebrations or vacation days.