Wild Cosmetics

Wild Cosmetics: natural, refillable body care from London

Wild Cosmetics is a British company dedicated to manufacturing and selling natural, vegan and refillable personal care products. Its catalogue focuses on deodorants, body washes, hand soaps, lip balms and a kids' range, all formulated without aluminium, parabens, sulphates or animal-derived ingredients. The company operates mainly through its online store, with home delivery and a subscription model that allows customers to receive refills periodically.

Products and refill format

The brand sells stick and roll-on deodorants, with prices starting at £13.19, as well as body washes from £15.99 and lip balms from £7.20. The kids' range, called Wild Child, includes bath-time products such as bubbles and bath and shampoo gel. The refill system is based on reusable cases that customers choose in different colours and refills that are inserted into them. According to the company, all refills are made from compostable or recyclable materials.

Ingredients and certifications

Wild Cosmetics' formulas contain more than 90% natural ingredients and are certified vegan and cruelty-free. The company states that it does not use aluminium, parabens or sulphates. Its natural deodorant has been recognised with the Which? Best Buy award, an independent UK accolade, and the company claims it is the UK's number one refillable natural deodorant, with clinical tests supporting 24-hour efficacy.

Subscription model and purchase options

The store offers the option to subscribe to receive refills with a 20% discount, with the freedom to edit, skip or cancel the order at any time. You can also make a one-time purchase. Customers can choose from more than 20 fragrances. The company states that shipping is free above a certain amount and that there are specific offers, such as discounts for students and healthcare staff, as well as an affiliate and ambassador programme.

Presence and distribution

Wild Cosmetics has more than 4.5 million customers, according to its own data, and its products are available in more than 4,000 UK stores. The company's registered office is in London, at Unit 1.14-1.17, Canterbury Court, 1-3 Brixton Road, SW9 6DE, and its company registration number is 11740984. Customer service is handled through a web form with a response time of two to three working days and a live chat service available from 9:00 to 21:00 BST.

Location and contact

Unit 1.14-1.17, Canterbury Court, 1-3 Brixton Road, London SW9 6DE