Pai Skincare

Pai Skincare, certified natural skincare for sensitive skin

Pai Skincare is a British skincare brand that sells 100% certified natural formulas, science-backed and clinically proven for sensitive skin. The company manufactures in its London lab and sells directly through its online store.

Product catalogue

The catalogue is organised by product type, collection, skin concern and ingredient. Product categories include moisturisers and night creams, serums, cleansers and cloths, face oils, mists, masks and exfoliators, boosters, eye creams, hand and body care, and colour, tanning and SPF products. It also offers bundles and gifts, new in, and travel sizes and minis.

The available collections are Age Confidence, Brighten, Hydrate, Re-Balance and Calm. The brand also groups its products by concerns such as dull skin, blemishes and breakouts, dehydration, pigmentation and uneven skin tone, redness and rosacea, contact dermatitis, dry skin, combination skin, oily skin, hypersensitive skin, eczema, psoriasis, stretch mark prevention and urticaria. Key ingredients include vitamin C, hyaluronic acid, peptides, centella asiatica (cica), rosehip, ceramides, chamomile, colloidal oat and natural moisturising factor.

Featured products

• Age Confidence NAD+ & TriPeptide Renewal Serum, presented as a fine line reducer.
• Rosehip Bioregenerate Face Oil, a rosehip face oil.
• The Anthemis Moisturiser, a moisturiser for sensitive skin.
• Light Work Cleansing Oil, a cleansing oil.
• Resurrection Girl Hydrate Mask, a hydrating mask.
• Bright Now PHA & Rosehip Exfoliating Toner, an exfoliating toner.
• Middlemist Seven Cream Cleanser, a cream cleanser.
• Feather Canyon Eye Cream, an eye cream.
• C-2 Believe Moisturiser, a moisturiser with stabilised vitamin C.
• Stabilised Vitamin C 20% Brightening Booster.
• Bonne Nuit Night Cream, a night cream.
• Century Flower Face Mist, a face mist.
• Phaze Gel Cleanser, a gel cleanser for combination skin.
• Love and Haight Moisturiser, a moisturiser for very dry skin.
• Peptides 5% Smoothing Booster.
• All Becomes Clear Serum, a serum for combination skin.
• Virtuous Circle Exfoliator.
• The Pioneer Moisturiser, a moisturiser for combination skin.
• Back to Life Serum.
• Instant Kalmer Serum, a calming serum for sensitive skin.

Focus on concerns and routines

The website offers seasonal routines, such as an autumn routine aimed at renewing the skin after summer, and specific routines for dullness, fine lines, dehydration, pigmentation and redness or sensitivity. Each routine combines several products from the catalogue, for example the Bright Now toner, the C-2 Believe moisturiser and the rosehip oil for dullness; or the Age Confidence serum, the Feather Canyon eye cream and the Bonne Nuit night cream for fine lines.

Sales and shipping

The store operates with prices in pounds sterling (GBP) and allows you to select the currency and destination country from a wide list of markets, with options in GBP, AUD, CAD, NZD and USD. The site states free shipping on orders over £30 and offers a free full-size body moisturiser (200 ml), worth £30, on orders over £80. The website information also shows a promotion for a full 200 ml body moisturiser worth £30.

Content and advice

The brand maintains editorial sections such as The Pai Life Blog, the story of Sarah, its founder, and a skincare consultation. It also publishes sections about its mission, shipping, recycling and contact.