Follow Alice

Follow Alice: guided adventure expeditions in Africa, Asia and Europe

Follow Alice is a boutique tour operator specialising in adventure travel and small-group expeditions. Its catalogue covers destinations in Africa, Asia, Europe and South America, with options ranging from major mountain ascents to wildlife safaris and cultural treks.

Origins and background

The company grew out of the relationship between Reto, a traveller, and Chris, a chief Kilimanjaro guide who started as a porter in 1999. In 2014, after climbing Kilimanjaro together, Reto decided to partner with Chris, Kazi and Robert, Chris's brother, to set up their own operation. Since then, Follow Alice has developed into a network that brings together local guides and international travellers.

Key destinations and programmes

The catalogue includes a selection of trips in Africa, Asia, Europe and South America. Among the most notable options are:

• Kilimanjaro: ascent with expert guides, high-success routes, small groups and safe acclimatisation. Duration 7 to 9 days, from USD 2,935.
• Tanzania Safari: big game viewing, including the Big Five and the Great Migration. Duration 2 to 9 days, from USD 1,390.
• Everest Base Camp Trek: route through traditional Sherpa villages. Duration 12 to 19 days, from USD 1,790.
• Nepal Peak Climbing: climbing programmes on snow-capped peaks. Duration 17 to 19 days, from USD 3,390.
• Luxury Nepal Adventures: trips combining landscapes, culture and comfort. Duration 4 to 12 days, from USD 1,590.
• Budget Nepal Adventures: options for tighter budgets. Duration 4 to 7 days, from USD 1,790.
• Other destinations: gorilla trekking in Uganda and Rwanda, Kenya safari, Zanzibar holidays, Mount Meru climb, Annapurna Circuit, Discover Bhutan, Manaslu Circuit, Explore Sri Lanka, Wonders of Iceland, Kayaking Sweden, Machu Picchu Trekking and Explore Peru.

Trip approach

The company describes itself as a small-scale operator seeking a personalised experience. Groups are usually between six and ten travellers, with a maximum of twelve. The company offers support from dedicated travel consultants who handle logistics, as well as local guides who accompany travellers on the ground. According to its own presentation, more than 70% of the trip price stays in the local economy.

Services and adaptations

Follow Alice also organises family trips, with tailored itineraries and possible discounts at national parks and lodges for children. It also offers adventure honeymoons, with options such as Kilimanjaro climbs, treks in Nepal or safaris in Kenya. For solo travellers, rates are based on double occupancy; there is a single supplement, although the company tries to pair travellers of the same sex to avoid it, subject to availability.

The company positions itself in the mid-range to premium segment, with group tours and private luxury trips. It does not offer budget tours directly, but can refer travellers to trusted partners. Prices do not include international flights, although some itineraries do include local flights. The company accepts major credit cards, transfers to bank accounts in USD, EUR and GBP, other payment services and cryptocurrencies. It also provides packing lists, fitness advice, visa and logistics guidance, and assigns a personal trip manager.

Structure and presence

Follow Alice Tours (T) LTD is registered in Tanzania and holds the necessary licences to operate Kilimanjaro climbs and safaris. The parent company, Follow Alice Ltd, is based in the United Kingdom. The company operates with a structure combining offices in London and Moshi, and a network of local guides in the destinations.

Offices and locations

Main office: 207 Regent Street, London, W1B 3HH

Tanzania office: PO Box 1923, Moshi