Accounting and tax services · London, England, United Kingdom

GoForma

Online accounting for UK self-employed professionals, contractors, and limited companies, with fixed-fee plans, a dedicated accountant, and FreeAgent included.

About GoForma

GoForma provides online accounting for UK contractors, self-employed professionals, freelancers, and small limited companies. The company says it began in 2020 and presents its service as an ongoing relationship with a dedicated accountant, cloud-based tools, and a fixed monthly fee. Customers can start with a free consultation or request an instant online quote. Its headquarters are in London, but the company says it does not accept walk-in visits; support is arranged by phone, WhatsApp, email, chat, or scheduled meetings.

For limited companies, the service list covers ongoing bookkeeping, year-end accounts, Corporation Tax, VAT returns, payroll, and recurring filings with Companies House. The firm also handles company formation, HMRC registration, and closure or dissolution filings. The offer combines accounting obligations with administrative tasks that come with starting or maintaining a company. GoForma sells fixed-fee monthly plans; the cost depends on business structure, activity, and the services selected, so customers receive a quote tailored to their situation.

Self-employed professionals and freelancers can ask for help with registration, Self Assessment, day-to-day bookkeeping, VAT, and guidance on allowable expenses. GoForma also lists services for contractors working through a limited company or an umbrella company. That area includes IR35 reviews, contract and expense reviews, and tax planning. The scope of any review depends on the client’s circumstances and documents; this profile describes accounting services, not a promise of savings or individualized advice for a particular case.

The company also serves small businesses and specialized sectors. Areas it names include health care, e-commerce, creative work and consulting, startups, cryptocurrency, and property. One-off services include tax returns, year-end accounts, confirmation statements, company formation, and a London virtual office. For clients seeking a broader setup, one plan may combine bookkeeping, taxes, payroll, and regulatory filings; customers who need only a specific task can ask about one-time services.

GoForma includes FreeAgent accounting software with its plans and assigns a professional with ACCA or AAT qualifications, according to the company. It also says it is a FreeAgent Platinum Partner and an HMRC-recognized tax agent for certain filings. When a client switches from another accountant, the firm says it can help transfer records and configure the account. WhatsApp support and follow-up conversations are available during office hours; existing clients can arrange longer accounting discussions through their portal.

Onboarding takes place online: the customer describes the business, chooses a structure and services, and receives a fixed-fee quote before deciding. A free initial 20-minute consultation is also available to discuss company formation, switching accountants, or questions about the service. The firm lists longer consultations for existing clients. The model is designed to bring filings and communication to one point of contact, though the right plan and cost depend on each business’s obligations and activity.

GoForma is the trading name of Ember Nine Limited and has its headquarters in London. The company says it does not accept walk-in visits, so the address is an office rather than a customer-service counter. Service is arranged online, with the option to book a consultation, request a quote, or message the team. The website brings together information for new companies, self-employed professionals, contractors, and clients considering a change of accountant.

In brief

Accounting, tax, payroll, and company services for self-employed professionals, contractors, and small businesses.