TradeCoach

TradeCoach: coaching for trades businesses

TradeCoach is a business coaching company aimed specifically at trades business owners (landscapers, builders, electricians, plumbers, joiners, roofers, decorators and other tradespeople). Its goal is to help them build more profitable businesses, with better systems, strong teams and a clear route off the tools.

The programme does not offer generic advice: the founder, Daren Henderson, built, scaled and sold his own trades business, so he knows first-hand about pricing, managing teams, dealing with customers, lead generation, cash flow and the pressure of running the whole business.

Results and credentials

According to the company's information, Daren Henderson scaled and sold his trades business, reaching a turnover of more than £2 million, and has coached over 100 trades business owners. The company shows an average rating of 4.6/5 on Trustpilot.

The website features success stories, such as a business that went from billing £4.01/hour to becoming a £2 million company.

The Off The Tools programme

The main programme, called Off The Tools, is designed for owners whose business still depends on their constant presence. The programme shows the steps the founder used to take his own trades business from £0 to £2 million, with strong profits, systems, staff and a business that no longer depended on his daily presence on site.

The programme contents include:

• Increasing prices properly without guessing or losing confidence.
• Understanding the business numbers to know what you are making, what you are keeping and where the money is going.
• Creating systems for quoting, sales, customers, staff, jobs, admin and delivery.
• Getting off the tools without the business falling apart when you step away.

Coaching areas

TradeCoach works on the key areas that transform a trades business: pricing, profits, lead generation, sales, systems, hiring, delegation, customer experience, understanding the numbers, winning better jobs, building a team and, finally, stepping off the tools and investing in other areas.

The approach is not just to provide information, but to help implement it. Clients learn to add more value to their business, charge properly, win better jobs, build processes, hire the right people and create a business that does not depend on them doing everything.

Client profile

The programme is aimed at trades business owners who want more profit, more control and more freedom. Some clients come with a turnover of £100,000 and feel stuck; others are already turning over £500,000, £1 million or more, but are still working too many hours, with slim profits or too much responsibility. The company notes that no minimum turnover is required, but a serious attitude to changing the way the business operates is.

Many clients start while still working full-time on the tools. The programme is designed to help them build the pricing, profits, systems and team needed to make the leap.

Methodology and results

TradeCoach combines online training with coaching, support and implementation. The company states that results can be quick in some areas, such as improving pricing, sales or understanding profit leaks, which can be noticed in days or weeks. Bigger changes, such as getting off the tools, building a team or creating a more independent business, usually take longer.

The results the company attributes to its clients include significant price increases, improved profits, team building, implementing systems, reduced working hours, opening showrooms, hiring managers, better lead generation and businesses that no longer depend entirely on their owners. Some clients have gone from being sole traders to having multiple teams; others have gone from working nights and weekends to taking holidays, buying property and spending more time with their family.

The Busy is Bullsh*t podcast

TradeCoach produces the Busy is Bullsh*t podcast, hosted by Daren Henderson, founder of TradeCoach. The podcast offers honest stories and practical lessons for trades business owners seeking more profit and a life outside work. Episodes cover topics such as starting the business with £57 in leaflets to reaching £2 million in turnover, or the trap of the owner turning over £500,000 and still needing to be involved in everything.

Free resources and assessment

The company offers a free 4-minute assessment, the Business Freedom Assessment, which provides a score out of 100, the business stage and three things to fix first, along with a personal video from Daren. It also offers free resources such as training videos, the "Fifty Goals Worksheet", the "Wealth Creation Guide", "Property for Dummies" and the "Wheel of Life".

Contact and location

TradeCoach is based in Livingston, United Kingdom, with postcode EH54 8AF. The company operates primarily online, with one-to-one, group and online coaching programmes.

Phone: +44 7889 906446 · Email: info@tradecoach.co.uk