Williams Liverpool BMW

Williams Liverpool BMW, official BMW dealership in Liverpool

Williams Liverpool BMW is an official BMW dealership operating in Liverpool and also serving nearby areas such as Birkenhead, Wallasey, Widnes and Prescot. Its activities cover the sale of new and Approved Used vehicles, finance, aftersales service and the supply of Genuine BMW Parts and Accessories.

New vehicles and electric range

The dealership sells the full BMW range, with particular focus on electric mobility. Featured models include the new BMW iX3, a mid-size electric SUV with a WLTP range of up to 500 miles, 0-62 mph acceleration in 4.9 seconds and five seats. The BMW i3 is also promoted, with a WLTP range for the saloon version of between 503 and 562 miles according to published information.

The website includes a new car locator and a used car locator to check available stock.

Approved Used and current promotions

The Approved Used BMW programme allows customers to buy manufacturer-approved used vehicles. The promotion highlighted at the time of analysis offers £200 towards the next service when buying an Approved Used BMW before 31 December 2026, valid for 24 months from purchase.

Other offers listed on the page include a deposit contribution of up to £1,500 on selected models with BMW Finance when part-exchanging a vehicle against the purchase, and the eligibility of certain BMW iX1 and iX2 models for the £3,750 UK Government Electric Car Grant, subject to terms and conditions and a maximum price of £42,000.

Finance and payment solutions

The dealership offers finance options, specific offers, personalised quote requests and the option to sell your current BMW. It also arranges associated products such as BMW Flex car insurance, electric and hybrid vehicle cover, BMW Insured Warranty and BMW Roadside Assistance and BMW Roadside Assistance Essential.

Servicing, parts and bodywork

Aftersales activities include maintenance and repair, warranty and insurance management, BMW Genuine Parts, Genuine Accessories, charging networks and accessories, ConnectedDrive and the My BMW App. BMW Value Service allows savings of up to 40% on required parts when your car is serviced or repaired at the dealership. The website also offers online service booking and repair quotes.

Fleet and business

BMW Fleet & Business Sales is aimed at company car drivers with highly specified models and comprehensive options, together with low running costs thanks to fuel- and emissions-saving technology. The business offering includes leasing, finance options and a BMW electric fleet.

History and team

The company is celebrating 50 years of Williams Liverpool BMW. Guy Adams, Managing Director, says the dealership is committed to offering the highest levels of service to its customers. The website also publishes news and events, customer reviews and job vacancies.

Locations and premises

Main Site: 4 Great Howard Street, Liverpool, Merseyside, L3 7HT · Phone: 0151 474 2000

100 Pall Mall Site: 100 Pall Mall, Liverpool, L3 7DB

100 Pall Mall Site: 100 Pall Mall, Liverpool, L3 7DB