LumpyMailPens.co.uk

LumpyMailPens.co.uk: personalised postal mail with branded pen

LumpyMailPens.co.uk is a British direct mail marketing service that sends personalised letters accompanied by a branded pen. The company operates from Liverpool and presents itself as an alternative to conventional postal mail, based on the idea that a physical object inside the envelope increases the likelihood that the recipient will open the letter.

How a campaign works

The process is organised into four steps. The client provides a target postcode and the company analyses over 30 public data sources to find suitable businesses. The letter is then written: it can be generated by the company itself using artificial intelligence for the client's sector, or supplied by the client. The letter is printed on quality paper and sent together with the branded pen. Each piece is printed, packed and sent via Royal Mail, with QR code tracking. Finally, the client can view QR code scans on a dashboard and receives a return on investment report with recommendations for the next campaign.

Segmentation with public data

The company states it uses over 30 public data sources, including Companies House, with 5.15 million registered UK businesses; ONS census data; IMD deprivation indices; urban planning applications and food hygiene ratings, among others. According to its presentation, this allows segmentation by area, business type, sector, property type and other factors. The company maintains that this level of segmentation is unusual among UK direct mail providers.

What the service includes

Each campaign comprises a personalised letter printed on quality paper, a branded pen with the client's logo or the company's own, a C5 windowed envelope, Royal Mail postage and QR code tracking on every piece. The company states there are no hidden costs. Pens are offered in nine grip colours, all at the same price, and the client chooses theirs when placing the order.

Pricing and campaign formats

The catalogue shows an entry price of £1,595 per campaign, which includes 500 personalised letters, 500 branded pens, C5 envelopes, second class postage, per-piece QR tracking and dashboard, as well as segmentation with over 30 data sources. The company structures its pricing in six fixed tiers, from 500 to 5,000 pens, and for orders over 5,000 it offers a custom quote. All prices include second class postage. The minimum order is 500 pens.

Production and delivery times

According to published information, pens are printed, packed and dispatched within 10 working days from approval of the pen design and final payment. Most campaigns arrive within two to three weeks from order. Royal Mail second class delivery takes an additional two to three working days.

Sectors it targets

The company states that its service works for any business serving a local area. Among the sectors it mentions as most common are estate agents, tax advisors, solicitors, dental practices, restaurants, builders, IT support companies, cleaning companies, gyms and charities. It has specific templates for each sector. On its website it highlights specific applications for estate agents seeking landlords and letting agents, accountants wanting to attract new businesses and high-income taxpayers, tradespeople seeking recurring property maintenance, builders aiming for larger renovation jobs and recruiters wanting to stand out from LinkedIn.

Data and regulatory compliance

The company declares that it uses only publicly available data from government sources and that it does not buy or sell personal data. Mailings are addressed to business addresses under the legitimate interests basis of UK GDPR. Every letter includes an opt-out option and the company stops mailings immediately if requested. It notes that PECR applies to email, text messages and calls, but not to postal mail, and that it is registered with the ICO under number ZC174907.

Samples and resources for clients

The company offers a free sample pack with a real letter and a pen, with no obligation, so the client can see the format before contracting. It also provides a free area report from the postcode, a return on investment calculator and a campaign wizard. On its blog it publishes content on what lumpy mail is, response rate guides and segmentation methods.

Location and contact

Level One Basecamp Liverpool, 49 Jamaica Street, Liverpool L1 0AH · Phone: 0151 453 1773 · Email: hello@lumpymailpens.co.uk