Furniture100

Furniture100, designer furniture based in Lincoln

Furniture100 is a furniture boutique that operates exclusively online from Branston, in Lincoln (United Kingdom). It presents itself as an alternative to designer furniture prices, with a catalogue focused on well-presented pieces at affordable prices. The company is a trading name of Swift28 Ltd, a company registered in England and Wales with number 17134629.

According to its own presentation, the project started in 2025 with its founder, Amr, who began selling furniture on various platforms before creating his own store. The company states that its catalogue is growing quickly and that each piece must meet a selection criterion before being published.

Catalogue: chairs, sofas and occasional furniture

The range is organised into several product families:

• Accent and lounge chairs, including lounge-style versions.
• Dining chairs.
• Bar stools.
• Office chairs, including swivel models.
• Sofas.
• Tables.
• Lighting.

Featured models on the site include the Dany dining chair in walnut and cream fabric, the Aston black swivel office chair with chrome arms, the Arne lounge chair with walnut shell and black padded seat, and the Henley Scandi camel bar stool. The store shows reference prices for some of these items and sells certain models in pairs.

Offer mechanism and purchase conditions

The company allows customers to send a counter-offer for any piece in the catalogue: the customer proposes a price and, if the store accepts, the purchase is completed at that amount. The site states that shipping is free throughout the United Kingdom, with order tracking, and that there is a hassle-free returns policy. It also notes that each product shows a delivery date and that no hidden charges are applied at checkout.

As for payment, the store accepts several deferred options: payment in three interest-free instalments, financing for up to twelve months, up to twenty-four months through Shop Pay, and four interest-free instalments every two weeks via Clearpay. The payment methods advertised include Visa, American Express, Klarna, Clearpay and PayPal.

Customer profile and trade channels

In addition to individual customers, the company targets trade buyers. The site mentions trade enquiries for property developers, estate agents, schools and colleges, as well as affiliate programmes, dropshipping and virtual staging services.

Stated values and sustainability

The company states that it selects pieces for their durability and timeless design, with the stated aim that they should be furniture to keep rather than replace every season. It describes its sustainability policy as an ongoing process and avoids presenting it as a finished achievement. It also emphasises that product descriptions are honest and that each item is reviewed before being published.

Structure and customer service

Furniture100 operates as an online store with no high-street showroom, a decision the company directly links to its pricing policy. Customer service is provided by email and telephone from Monday to Friday, during office hours, from its base in Lincoln. The parent company is registered in England and Wales.

Location and contact

Branston, Lincoln, LN4 1FR · Phone: 0114 697 2034 · Email: hello@furniture100.co.uk