Red Carpet Ready Lincoln

Prom and evening dresses with seven themed rooms in Lincoln

Red Carpet Ready Lincoln is a prom and evening dress retailer that brings together over 3,500 styles in seven themed showrooms within a single shopping venue, located in the grounds of an old hall. The company states that its clientele travels from various parts of the UK to visit the space, which it describes as a shopping experience designed also for family accompaniment.

Range: prom, evening, pageant, bridesmaids and non-traditional bridal

The catalogue is organised by garment type and by style. Sale categories include prom dresses, evening dresses, plus size dresses, pageant dresses, celebrity favourites, bridesmaid dresses and a non-traditional bridal line. Style classifications include ballgown/princess, satin, fishtail/mermaid, couture, leg slit/split and simple designs.

The shop complements the offer with accessories from the Say Yes To Me brand, which the company says it manufactures itself to match the dresses: clutch bags, jewellery sets, earrings, necklaces and bracelets.

Own collections and exclusivity guarantees

The company sells two own-design lines. The RCR Exclusives Collection 2027, presented as its best-selling brand in store, is offered exclusively at its shop and is not distributed to other shops in the country. The Fantastic Value Collection groups new dresses from the brand at a single price of £250.

In addition, the company applies two commercial commitments detailed on its website:

• Prom Promise: it will not sell the same dress to two students from the same school, not even in another colour.
• Price Promise: it undertakes to beat any published price in the UK, with 5% cheaper.

Sizes, prices and permanent sale area

The shop states it covers all sizes, from UK0 to UK32. In addition to the fixed-price collections, it maintains a sale area open all year round with dresses from £50 and hundreds of options at £195 or less, with new additions weekly. It also has limited edition areas with discounted new dresses.

The catalogue consulted showed pieces from the evening and prom lines with prices ranging from £250 to £850, and included occasional discounts, such as a prom dress reduced from £625 to £250 or an evening style from £645 to £295.

Reservation, deposit and telephone ordering service

The website indicated an October offer: a £99 deposit secured the dress with no further payments until 1 February. The company also offers a telephone ordering service and an appointment system for visits, with information on opening hours and FAQs on its page.

Parking and awards

The venue has two free car parks, an aspect the company highlights to make visits easier. It also presents itself as a winner of a best business award, although the material does not detail the competition or the call.

Location and contact

Phone: 01522 793777