ActionCOACH UK

ActionCOACH UK: business coaching for business owners

ActionCOACH UK is a British business coaching and mentoring company that works with business owners to help them achieve their goals. Its activity is built around personalised coaching sessions, structured programmes and training resources, with the stated aim of helping business owners gain more time, better teams and more profit.

The firm presents itself as an organisation with an international presence: according to its own account, since 1993 it has served thousands of businesses and their owners around the world and across a wide range of sectors. In the United Kingdom it operates under the name ActionCOACH UK and is registered in the country with number 05598910.

How it works with its clients

The coaching process described by the company takes place in three steps. First, a discovery call with an advisor to analyse the business's challenges and the owner's vision and to determine whether business coaching fits their needs. Then, the joint development of a plan with objectives and a roadmap to success. Finally, coaching sessions tailored to the business and the individual, built on the plan agreed with the coach.

The company also offers the possibility of finding a business coach or speaking directly with an advisor, and part of its activity is aimed at those who want to become an ActionCOACH, that is, to join its network as franchisees.

Programmes, training and resources

ActionCOACH UK structures its offering into several sections: coaching programmes, pricing, a learning centre and an events calendar. The learning centre brings together articles, e-books and videos aimed at business owners. Among the materials it mentions are a guide on when to hire a business coach, a document with frequently asked questions about business coaching and how to apply the ActionCOACH systems, and a Business Mastery course.

The company also publishes analysis articles, success stories, e-books and news. In its success stories section it cites, among others, that of Target Maintenance GB, a Bedfordshire company that, according to the firm's account, went from being dependent on its owner to scaling commercially.

Results the firm attributes to its method

ActionCOACH UK maintains that 98% of its clients would recommend its services. The testimonials collected on the site attribute various results to its support: tripling net profit in twelve months and going from two people to a team of twelve, with the acquisition of other companies; reducing the working week from eighty to forty hours; increasing turnover by 100% at an architecture practice; growing 35% in the first year; or laying the foundations to reach £50 million in turnover. These figures come from the statements of the clients themselves cited by the company.

Working principles and internal culture

The company describes its activity as an "edutainment" business, in which it combines training and entertainment to create enjoyable learning environments. It states that it educates its clients in marketing and business development techniques through audio, video, other technologies, workbooks, workshops and seminars.

ActionCOACH UK states that it works in "co-opetition" with those it considers its competitors and selects its clients more for their attitude than for their size, seeking organisations willing to learn and grow. Internally, the firm is governed by a 14-point culture code and by a commitment called CARE, based on community, accountability, results and education.

Structure and presence

The company has a head office in the United Kingdom and a network of coaches distributed across the country, as well as its own foundation, ActionCOACH Foundation. Its offering is completed by sections dedicated to its team, its culture, its guarantee, careers and the possibility of finding a local coach.

Location and contact

Broadlands Manor, Peckleton Lane, Leicester Forest West, LE9 9QU United Kingdom · Phone: 01284 701648 · Email: freedom@actioncoach.co.uk