NIBA

NIBA, personal care cosmetics based in Leeds

NIBA is a cosmetics and personal care brand operating under the company name AR' Lab Ltd, with company number 14116966 and headquarters at the HEART Centre, Bennett Road, Leeds (LS6 3HN), United Kingdom. The company presents itself as a skin-obsessed brand that puts skin health first, with a playful approach and a self-esteem message. Its catalogue is built around nail and cuticle care, bath and body, and a selection of home and gift items.

Own catalogue: nails, cuticles, bath and home

The core of the offering is nail and cuticle products, including the 4 ml oil pen, the cuticle balm, the 3 in 1 Cleanse treatment and its mini version, and the 2 ml nail & cuticle oil keyring, which the brand describes as its best-selling product. The line is completed by bath and body products such as the scrub and the hand & body cream, also available in sample size, and by home items such as soy wax candles and room mists. The catalogue also includes lucky dip bags, gift sets, accessories, retail stands and merch, along with limited editions and seasonal products.

Gifts Beyond Niba: a selection of guest brands

The company has expanded its offering with Gifts Beyond Niba, a selection of gifts from other brands that it sells alongside its own products. Among the brands included are Ask Mummy & Daddy, Bobella Co, Bubble T Cosmetics, Devon Wick, KITSCH, Letterbox Love Bracelets, Lovely Lip Balm, Moonshine Candle Co, Pippi Post, Studio Boketto, The Chocolate Society and The Sun & My Soul. The brand states that each one has been chosen for its thoughtful design, quality and suitability as a gift. It also offers wedding favours and gift cards.

NIBA X: third-party manufacturing and white label

Under the NIBA X umbrella, the company provides brand creation services for third parties. Its offering includes product formulations, bespoke private label manufacturing, bespoke fragrance oil development and white label. The company also manages trade accounts for beauty professionals and retail stores interested in stocking its products, with access to trade prices, bundles and exclusive trade items.

Vegan and cruelty-free positioning

NIBA declares itself a vegan and cruelty-free brand since its beginnings. According to its presentation, all its items are made with vegan and cruelty-free ingredients and are never tested on animals, and the company states that it will never support animal testing. The company also notes that between 2022 and 2023 it planted over 2,000 trees in collaboration with Ecologi.

Shipping and customer reviews

The shop offers free shipping on orders over £75, limited to the UK. The site shows customer reviews that highlight the fragrance and absorption of the cuticle oils, the usefulness of the keyring format for carrying it around and the service received, as well as the perception of good value for money of the lucky dip bags.

Location and contact

AR' Lab Ltd, HEART Centre, Bennett Road, Leeds, LS6 3HN · Email: hello@nibauk.com