First Class Watches

First Class Watches: multi-brand watches and jewellery based in Kenilworth

First Class Watches presents itself as an authorised retailer in the United Kingdom for over 150 watch and jewellery brands. The company runs an online store and a physical shop in Kenilworth, from where it handles domestic and international orders. Its catalogue combines new watches, ex-display pieces and pre-owned items, as well as a dedicated jewellery section.

The company states that it keeps over 10,000 watches in stock and offers free next-day delivery on UK orders over £50, with returns within 30 days. It also provides 0% interest free credit for up to four years and a free in-store click and collect service.

Watch brands and segments

The range spans from fashion and affordable names to luxury and high-end watchmaking brands. Popular brands include Adidas, Armani Exchange, BOSS, Braun, Bulova, Calvin Klein, Casio, Citizen, Daniel Wellington, Diesel, Fossil, Garmin, Guess, Hugo, Lacoste, Michael Kors, Movado, Olivia Burton, Polar, Police, Radley, Rotary, Seiko, Skagen, Suunto, Swatch, Timex and Tommy Hilfiger.

The luxury and high-end section includes Alpina, Aquastar, Ball Watch Company, Baume & Mercier, Certina, Damasko, DOXA, EBEL, Favre Leuba, Fortis, Frederique Constant, Hamilton, Hanhart, Herbelin, Junghans, Laco, Longines, Luminox, Maurice Lacroix, MeisterSinger, MIDO, Mondaine, Mühle Glashütte, Orient Star, ORIS, RADO, Raymond Weil, Seiko Astron GPS, Seiko Presage, Seiko Prospex, Sinn, Squale, Tissot, Triton, Tutima Glashütte, U-Boat, Versace, Victorinox and Vulcain.

The shop organises watches by gender, style and technical features. It has sections for dive watches, pilot watches, field watches, dress watches, sports watches, pocket watches and smartwatches, as well as filters by movement (automatic, mechanical, quartz, solar), case and strap material, dial colour and functions such as chronograph, GMT, perpetual calendar, moon phase, compass, magnetic resistance or radio control.

Jewellery and pre-owned watches

The jewellery section includes bracelets, necklaces, charms, earrings, engagement rings, wedding rings, pendants, bangles, anklets and cufflinks. It works with brands such as ANIA HAIE, BOSS Jewellery, Buddha To Buddha, Calvin Klein, ChloBo, D.LOUISE, Diesel, Elements Gold, Elements Silver, Emporio Armani, Fiorelli, Fossil, Fred Bennett, Guess, James Moore & Co., Lacoste, Michael Kors, Nomination, Olivia Burton, Perfection Crystals, Radley, Rosefield, Skagen, Swarovski, Thomas Sabo, Time Travel UK, Tommy Hilfiger and Unique & Co.

The fine jewellery selection covers natural and lab grown diamonds, as well as stones such as emerald, sapphire, ruby, aquamarine, pearl, topaz, garnet, amethyst, crystal, opal and onyx. Engagement rings are classified by cut, setting and metal, with options in platinum, 18ct and 9ct white and yellow gold.

First Class Watches also sells pre-owned watches and ex-display items, and offers engraving services on both watches and jewellery. The company mentions the possibility of selling used watches through its platform.

Buying services and customer service

In addition to online sales, the company offers a price match service, 0% interest free credit and key worker discounts. It has gift cards, discount codes and a loyalty programme not detailed in the available information.

Customer service is available Monday to Saturday, from 9:00 to 17:00, according to the published phone number. The company has a five-star rating on Trustpilot, according to its own presentation.

International presence and physical store

The website allows users to change the language and shipping country, with versions for the United Kingdom, United States, Australia, France, Germany, Ireland, Canada, Singapore, Hong Kong, Belgium, Austria, Netherlands, Italy, Spain, China, Russia, Japan and Poland, among others. The company operates from its shop in Kenilworth, where the jewellery shop James Moore Jewellers is also located.

Location and contact

James Moore Jewellers, 9 Warwick Road, Kenilworth, CV8 1HD · Phone: 01926 298499