Tru-Diamonds

Tru-Diamonds, British simulated diamond jewellery

Tru-Diamonds™ is a jewellery brand developed in Great Britain that presents itself as the world's leading brand of non-mined, eco-friendly simulated diamond jewellery. According to its own description, it has over 100,000 satisfied customers in the UK alone and many more worldwide.

Ring catalogue

The ring catalogue is organised by styles and cut types. Available styles include solitaire, trilogy, halo, bezel set, ring sets, stackable, cluster, cincature and eternity rings. Gem cuts include round brilliant, oval, pear, heart, marquise, princess, Asscher, emerald, radiant, baguette, tapered baguette and cushion.

The gem types offered by the brand are Tru-Diamond, Tru Emerald, Tru Sapphire, Tru Ruby, Tru Pink, Tru Blue, Tru Amethyst and Tru Yellow.

Engagement rings and wedding bands

The engagement ring category includes trilogy, halo, pear cut, oval cut, cushion cut, marquise cut, princess cut, emerald cut, Asscher cut and radiant cut rings. The wedding sets section covers ring sets, solitaire ring sets and oval ring sets, as well as wedding bands.

Earrings

The earring range is classified by type: stud, hoop, drop, solitaire, trilogy, halo, bezel set and cluster. Available gem cuts are round brilliant, oval, pear, heart, marquise, princess, cushion, Asscher, emerald and radiant. Gem types include Tru Diamond, Tru Emerald, Tru Sapphire, Tru Ruby, Tru Pink, Tru Amethyst and pearl.

Necklaces and pendants

Necklaces and pendants include solitaire, trilogy, halo and bezel set pendants, as well as cross necklaces and pendants. Gem cuts are round brilliant, oval, pear, heart, marquise, princess, cushion, Asscher, emerald and radiant, with the same gem types as in other categories: Tru Diamond, Tru Emerald, Tru Sapphire, Tru Ruby, Tru Pink, Tru Amethyst and pearl.

Bracelets

The bracelet category includes tennis bracelets, charm bracelets and bezel set bracelets. Available gem cuts are round brilliant, oval, heart, marquise, princess and baguette, with gem types Tru Diamond, Tru Amethyst, Tru Emerald, Tru Ruby, Tru Sapphire and Tru Pink.

Collections and curated sets

The brand organises part of its catalogue into named collections: The East-West Collection, Toi et Moi Collection, The Billionaire Collection, The Royal Replica Collection, The Tulip Collection, The Celebrity Collection, Coloured Gem Collection and Cincature Collection. It also offers selected sets under the name Curated Sets.

Shipping and currencies

The site shows free shipping on orders over £140. The store allows you to select the currency and destination country from a wide list of territories, with options in pound sterling, euro and US dollar.