Philip Jones Jewellery

Philip Jones Jewellery, affordable British design jewellery

Philip Jones Jewellery is a British jewellery brand that presents itself as a destination for stylish, inexpensive pieces with a luxury finish. Its catalogue is organised around earrings, necklaces, bracelets, rings, sets and anklets, and includes specific sections for women, men, kids and customisable items. The company states that it designs in the UK and focuses on quality, value and customer satisfaction.

Collections and product lines

The offering is structured into themed collections and materials. Featured lines include the clover, initial, mum, men's, kid's, sterling silver, hoop, wedding, daisy, quote, birthstone and customisable collections. The site also shows cross-cutting categories such as bridal, bridesmaid, chain necklaces, charm bracelets, clover bracelets, drop earrings and gemstone jewellery.

The catalogue includes sterling silver pieces with cubic zirconia, gemstone jewellery and selected crystals. The company states that its designs range from classic and minimalist styles to more eye-catching statement pieces.

Birthstones and gemstone jewellery

One of the most developed sections is birthstone jewellery. The catalogue shows birthstone earrings created with Zircondia® crystals, with references to the months of March (aquamarine), May (emerald), August (peridot), September (sapphire) and October (tourmaline). The prices shown at the time of analysis ranged from £11 to £9 for those models.

The gemstone line includes pieces with mother of pearl, such as the Mother of Pearl Multi Clover Friendship Slider Bracelet, the Mother of Pearl Gemstone Clover Earrings and the Mother of Pearl Gemstone Clover Necklace, with variants in 18k gold plating and in a pink tone. The prices shown for these pieces ranged from £14 to £18, with discounts applied.

Customisation and audiences

The company offers customisable jewellery, with initial and quote options, and targets part of its catalogue at specific audiences: women, men, kids, mums, sisters and couples. It also has a bridal and bridesmaid section, which indicates a focus on the wedding market.

Promotions and purchase conditions

The site advertised free shipping and a promotion for a free necklace worth £12 on orders over £45. The catalogue showed discounts on several items, with prices reduced from the regular price. The store accepts payment with American Express, Apple Pay, Google Pay, Maestro, Mastercard, PayPal, Shop Pay and Visa.

Catalogue size

At the time of analysis, the birthstone section showed 285 products and the gemstone jewellery section showed 519 products, which gives an idea of the breadth of the available offering.