Goldsmiths

Goldsmiths, British jewellery and watches since 1778

Goldsmiths is a UK jewellery and watch chain whose history dates back to 1778, according to its own presentation. The company describes itself as one of the country's leading quality jewellers and operates both in physical stores and through its online shop.

Luxury watches and brands represented

Its watch catalogue ranges from high-end pieces to more affordable models. Among the brands it sells are Rolex, OMEGA, Cartier, TAG Heuer, Breitling, TUDOR, Longines, IWC Schaffhausen, Hublot, Grand Seiko, Panerai, Jaeger-LeCoultre, Chopard, Tissot, Rado, Bremont, Oris, Gucci, ZENITH, Raymond Weil, Girard-Perregaux, Gallet, Nivada Grenchen and Louis Erard. It also includes designer brands such as Seiko, Garmin, Michael Kors, Hamilton, Sekonda, BOSS, Olivia Burton, Citizen, Emporio Armani, Accurist, Vivienne Westwood, Tommy Hilfiger, Fossil, Timex and Casio.

The range is organised into categories such as men's watches, ladies' watches, luxury watches, designer watches, pre-owned, ex-display, dive watches, smartwatches, limited edition and exclusive watches, as well as accessories such as cases and winders.

Rolex and Rolex Certified Pre-Owned

Goldsmiths has a dedicated Rolex section, with access to collections such as Air-King, Cosmograph Daytona, Datejust, Day-Date, Deepsea, Explorer, Explorer II, GMT-Master II, Lady-Datejust, Land-Dweller, Oyster Perpetual, Sea-Dweller, Sky-Dweller, Submariner, Yacht-Master, Yacht-Master II and 1908. The company also offers the Rolex Certified Pre-Owned programme, with pre-owned watches certified by the brand, and watchmaking and servicing.

Jewellery, diamonds and engagement

In jewellery, the range includes rings, earrings, necklaces, bracelets, cufflinks and men's jewellery, with options in yellow, white and rose gold, platinum, silver and mixed metals, as well as pieces with diamonds, pearls and coloured gemstones. The company sells GIA certified diamonds, its own Goldsmiths Signature Diamond line and lab-grown diamonds, with the option to create bespoke pieces using these stones.

The engagement and wedding section covers engagement rings, wedding rings, eternity rings and bridal sets, classified by style (solitaire, three stone, halo, cluster), by cut (round brilliant, oval, emerald, pear, radiant, princess, cushion) and by metal. It also offers bespoke rings and a wedding guide.

Jewellery brands and collections

Among the jewellery brands it stocks are FOPE, Gucci, Jenny Packham, Mappin & Webb, Messika, SUZANNE KALAN, Bijoux Birks, Amor, Annoushka, BOSS, Calvin Klein, Chopard, Fabergé, FRED, Georg Jensen, Kiki McDonough, Lauren By Ralph Lauren, Marco Bicego, MARIA TASH, Olivia Burton, Pasquale Bruni, Pomellato, Repossi, Roberto Coin, Susan Caplan, SWAROVSKI, Ted Baker and THOMAS SABO. The site mentions edits such as GIA Certified Diamonds, Goldsmiths Signature Diamond, New In, Best Sellers, Luxury Jewellery, Designer Jewellery, Online Exclusives, Birthstone Jewellery, Zodiac Jewellery, By Request, Ear Curation and Limited Edition, as well as an exclusive Goldsmiths Luxury Collection and cleaning products.

Pre-owned and ex-display watches and jewellery

Goldsmiths has a pre-owned and ex-display section, with men's, ladies', vintage and unworn watches, and second-hand jewellery. Among the pre-owned watch brands are Rolex Certified Pre-Owned, Patek Philippe, TAG Heuer, Cartier, Tudor, Breitling, OMEGA and Longines; in pre-owned and vintage jewellery, Cartier, Tiffany & Co., Van Cleef & Arpels, Bulgari, Buccellati, Hermès and Mauboussin are mentioned.

Watch buying and customer services

The company offers a watch buying service: it assesses the piece, provides a free instant valuation and allows you to drop it off at any of its showrooms. It also offers in-store collection, home delivery and instalment financing.

The site states next-day delivery for orders placed before 9pm, seven days a week, free for orders over £200, and free collection from over one hundred showrooms nationwide. It also mentions interest-free credit for up to three years, with 0% APR and no deposit, subject to approval and a minimum spend, and a two-year international guarantee.

Promotions and seasonal catalogue

The catalogue reviewed showed discounts of up to 50% on selected gold jewellery, diamond jewellery and engagement rings, and up to 30% on watches, with promotional codes such as EXTRA10, WED20 and WATCH20 applicable to certain purchases. It also included gift sections for Father's Day, graduations, for her and for him, with watches, jewellery, cufflinks, pens, wallets and desk clocks.