DIAMORAY

DIAMORAY, online 925 sterling silver and cubic zirconia jewelry

DIAMORAY is a jewelry brand that sells through its online store pieces made in 925 sterling silver with cubic zirconia. Its catalog is organized into rings, earrings, necklaces and bracelets, with specific variations within each category. The company presents itself as a brand with a heritage dating back to 1975 and identifies innovation, design and mastery of crystal cutting among the traits that define its activity.

Catalog: rings, earrings, necklaces and bracelets

DIAMORAY's offering is divided into four main product families. In rings, the store distinguishes between solitaire rings, bands and sets. Solitaire rings are silver pieces with a single center stone, presented as a classic engagement option. Bands are described as clean, minimalist designs, intended to be worn alone or stacked. Bridal sets pair an engagement ring with its matching band.

In earrings, the catalog differentiates between stud, drop and hoop styles. Stud earrings are classic cubic zirconia pieces for everyday wear. Drop earrings are elongated designs in 925 sterling silver that move with you. Hoops range from subtle huggies to larger cubic zirconia hoops, described as lightweight and hypoallergenic.

The necklaces section brings together 925 sterling silver pieces with pendants, in solitaire and halo styles. Bracelets are offered in 925 sterling silver with a cubic zirconia finish, from sleek chains to more statement designs. The store also includes a category of gold pieces.

Luminous Enigma Collection

DIAMORAY presents Luminous Enigma as its exclusive collection, defined by the brand itself as a space where elegance meets sophistication. It is the only named line featured on the site, beyond the categories by product type.

Shopping tools and store experience

The online store includes a virtual try-on feature that lets you see a piece on your own hand from a photograph. The site states that the image is processed once and not stored. It also offers a wishlist and a travel jewelry case, Protect Your Jewelry Travel Box, with a price that the catalog showed reduced from £29.80 to £14.90. The store also advertised a 50% off promotion presented as its best sale yet.

Shipping, currencies and customer service

The site allows you to select country or region and currency, with the United Kingdom and pound sterling as the default option. Available currencies include Australian dollar, Canadian dollar, New Zealand dollar, US dollar and pound sterling for a broad list of European countries. Accepted payment methods include American Express, Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay, Union Pay and Visa.

Customer service is structured around contact, order tracking and jewelry care sections. The store's legal information is divided between terms and conditions, privacy policy and refund policy.