7879

7879: investment jewellery in pure gold and platinum

7879 is a UK-based jewellery firm that sells pieces made exclusively from 24-karat gold (99.9% pure) and pure platinum (99.99%). The company presents itself as part of the Redisco group and operates under the trade name 7879, with a declared presence in the United States and the United Kingdom. Its proposition focuses on price transparency and metal purity, with a model of selling by weight and prices updated in real time according to the international quotation.

Catalogue: chains, pendants, rings and more

The catalogue is organised into several categories: necklaces, pendants, rings, earrings, bracelets, cuffs and charms. Within each, specific styles and purities are offered. In necklaces, standout models include the diamond cut curb chain necklace, the Forte chain necklace, the Rolo chain necklace, the Byzantine necklace, the Figaro necklace and the wide diamond cut cable chain necklace. There are also pendant necklaces. Available materials include 24-karat gold, 18-karat gold, pure platinum, silver and 22-karat plated gold, as well as pieces with diamonds.

In bracelets, the box chain bracelet, the liquid metal cuff, the Forte chain bracelet, the diamond cut curb chain bracelet, the diamond cut cable chain bracelet, the Byzantine chain bracelet and the bullion cuff are sold, among others. Rings include the 7879 wedding ring, the eternity ring, the liquid metal ring, the wide flat ring, the medium flat ring, the stacker ring and the liquid metal signet ring. Earrings include models such as circle stud earrings, heart stud earrings, mini hoop earrings, square bullion stud earrings, lightning bolt stud earrings, medium hoop earrings, lotus stud earrings, feather charm hoop earrings and star stud earrings. Charms include initial, heart, crescent moon, evil eye, clover leaf, skull, lotus and Hamsa hand. Pendants range from the bullion bar to the cross, feather, compass, key, anchor, coin, St Christopher, mini initial and Om.

The company also organises part of its offering by price (£250 and under, £500 and under, £900 and under, £1000 and under, and £1000 and above) and by metal purity. In addition, it has collections such as Hellenic Treasure, Midas Touch Collection and Diamond Necklaces, and a new in section.

Transparent pricing and selling by weight

7879's pricing model is based on the daily quotation of gold and platinum. The company applies a modest and transparent craftsmanship fee, which according to its own description covers in-house design, craftsmanship, hand-finishing, quality control, shipping, duties, hallmarking, storage, logistics, premium packaging and postage. The retail pricing formula it publishes is: daily metal price + 7879 fee + 20% VAT. The company states that its prices are updated daily directly from international metal markets.

7879 maintains that many jewellers use 14 or 18-karat gold and apply high prices, while it offers exclusively 24-karat gold and pure platinum, which allows prices to be aligned with the market value of the metals. The firm describes its pieces as a real and negotiable asset that tends to hold its value, and offers a buy-back programme: the customer can sell their items back to 7879 at any time at the current market price less 4%.

Investment portfolio and tracking

The company offers a personalised online portfolio where the customer can track the real-time value of their jewellery. According to the website information, the value of the pieces rises as gold and platinum prices do. Buy-back is presented as flexible and transparent, with a 4% deduction on the market value.

Warranty, authenticity and returns

7879 states that all its jewellery is officially hallmarked by the Assay Office with the traditional UK marks that confirm purity and quality, and that each item includes a certificate of authenticity. The company warns that laser engravings may leave a dark halo around the marks, which can be removed by gently rubbing with a cloth or with your finger. It offers a lifetime warranty for any item that may sustain damage. As for returns, the customer has 30 days to return unused jewellery for a full refund. Buy-back can be done at any time and in any condition of the item, for cash, according to the current value of the metal less a nominal fee.

Customer ratings and trust

The website shows a rating of 4.8 out of 5 in customer satisfaction and states that more than 12,000 people already trust the brand. On Trustpilot, an excellent rating of 4.6 out of 5 is shown. Testimonials highlight quality, shine, price transparency and customer service. Some customers mention that they have verified the authenticity of the pieces with local jewellers and that they value that the price includes the weight in grams and the labour cost.

Current promotions

The site announces a 9-karat gold promotion with 30% off, with limited stock at clearance prices. It also promotes the new in section and the Hellenic Treasure collection.