The Diamond Store London

The Diamond Store London: diamond and gemstone jewellery with online sales

The Diamond Store London presents itself as a British jewellery company active since 1956 and as the UK's largest online jeweller, according to its own description. Its catalogue is organised around diamond and gemstone pieces, with distance selling as its main channel and free worldwide shipping.

Rings: engagement, wedding bands and other types

The ring assortment is divided into several families. Under engagement, there are solitaire, three stone or trilogy, halo, sidestone, vintage, cluster, bridal sets, statement and men's styles. Wedding bands include full and half diamond bands, unique designs, versions with sapphire, emerald or ruby, and men's bands. The catalogue also adds wedding rings, vintage, promise, wishbone, stacking and cocktail rings.

Mined diamonds and lab grown diamonds

The store explicitly distinguishes between mined diamonds and lab grown diamonds, and also offers coloured lab grown diamonds. The coloured stones in the catalogue include sapphire, emerald, ruby, aquamarine, tanzanite, blue topaz, lab Paraíba and YAG. As for metals, it works with yellow gold, white gold, platinum, silver and gold vermeil.

Earrings, bracelets and necklaces

Earrings are grouped by type —studs, hoops, drop, cluster, huggie, stacking, halo, vintage and men's— and by gemstone, with varieties such as pearl, lab Paraíba or YAG. Bracelets include tennis, bangles, everyday, layering, vintage, halo, evening and men's, as well as anklets. Necklaces include solitaire, tennis, heart, halo, layering, drop, men's, initials and zodiac, with wedding and vintage versions.

Shop by budget and gift selection

The website allows filtering by price ranges in each category, from under £150 to over £5,000, and has sections for new arrivals, best sellers and sample sale. For gifting, it proposes engagement jewellery, studs, tennis bracelets and necklaces, bangles, heart pieces and wedding bands, with specific sections for him, stacking pieces, premium gifts, self-gifting, sets and sustainable jewellery, as well as a selection by birthstone.

Services and purchase conditions

The company advertises free worldwide shipping, free returns and exchanges, a five-year warranty and 0% interest financing up to 30 months. It also mentions customer service, diamond certification, luxury packaging and a rewards programme called Diamond Club. The firm states that its pieces are handcrafted in the UK.

Sustainability and lab grown materials

The site dedicates sections to its commitment to the planet, to Positive Luxury certification and to explaining what lab grown diamonds and coloured lab grown diamonds are. It also has a magazine with gem guides, support articles and an editorial selection focused on weddings.

Location and contact

Phone: 0345 084 1200 · Email: customerservice@thediamondstore.com