Shining Diamonds

Shining Diamonds, a diamond jeweller with its own designs and a network of stores across the UK

Shining Diamonds is dedicated to the design and sourcing of diamond jewellery. Its catalogue is built around engagement rings, wedding bands, eternity rings, earrings, pendants and necklaces, bracelets and bangles, as well as a dedicated men's jewellery section. The company sells both in its physical stores and through its website.

Engagement rings and customisation

The engagement rings section allows you to start the design from different starting points: a setting, a natural diamond, a lab-grown diamond, a gemstone, a natural coloured diamond or a lab-grown coloured diamond. The selection is organised by style (solitaire, side stones, halo, hidden halo, two stone, three stone, bezel, vintage, bridal set and gemstone), by stone type (natural diamond, lab-grown diamond, yellow diamond, black diamond, sapphire, ruby and emerald), by shape (round, radiant, princess, cushion, oval, marquise, pear, Asscher, emerald and heart) and by metal (platinum, white gold, yellow gold, rose gold, 9k white gold, 9k yellow gold and palladium).

The company also offers a bespoke design service to create your own piece and the option to book an appointment in store or by video.

Wedding bands, eternity rings and other categories

In wedding bands, it distinguishes between women's and men's styles, with classic, two-tone, diamond-set, shaped and gemstone variations. Eternity rings can be configured starting from a setting, a diamond, a metal or a carat weight, and are classified by setting style (claw, channel and pavé), by diamond coverage (half or full) and by width (from 2 mm to 5 mm).

The earrings section includes styles such as stud, men's stud, halo, hidden halo, hoop, bezel, drop, journey, circle of life, star, cluster, floral and designer. In pendants and necklaces there are solitaire, cluster, halo, heart, hidden halo, floral, trilogy, designer, bezel, cross, key, alphabet and pendant models, along with prong-set, tennis, rub-over, bow, cluster and illusion necklaces, and gold chains. Bracelets and bangles are divided into tennis, prong-set, bezel-set and delicate, as well as claw-set, channel-set, pavé-set and fancy bangles.

Available stones, shapes and metals

In addition to natural diamond and lab-grown diamond, the catalogue includes yellow diamond, black diamond, sapphire, ruby, emerald, aquamarine, tanzanite, amethyst, topaz, morganite, peridot and tourmaline, depending on the category. The recurring cut shapes are round, cushion, princess, marquise, oval, Asscher, pear, heart, radiant, emerald and baguette. In metals, platinum, white gold, yellow gold, rose gold, palladium, 9k white and yellow gold and black zirconium are used.

Purchasing, payment terms and guarantees

The website distinguishes between made-to-order items, quick delivery items, ready-to-ship items, new arrivals and clearance items. The company states that it has thousands of rings in stock, 30-day returns, 12-month warranty, price match and free insured delivery. It also offers 0% APR finance. At the time of analysis, the site was advertising an autumn promotion with 30% off made-to-order items and 50% off quick delivery items, subject to terms and conditions.

Store network and customer service

Shining Diamonds has stores in various cities across the UK, including London, Brighton, Birmingham, Manchester, Cardiff, Glasgow, Leeds, Liverpool, Belfast, Newcastle, Norwich and Southampton. The company allows you to book an appointment both in store and by video call and maintains customer service channels for web orders, support and general enquiries.