H. Samuel

H. Samuel, British jewellery with over 150 years of history

H. Samuel is a UK jewellery and watch chain that presents itself as established in 1862. The firm describes itself as a trusted jeweller in the country and claims to have been offering quality jewellery at affordable prices for over 150 years. Its activity combines online sales through its website with a network of physical stores, and includes services such as in-store appointments and customer service.

Jewellery catalogue: rings, necklaces, bracelets and earrings

The jewellery range is organised by product category and by recipient. Categories include rings, necklaces, bracelets and earrings, as well as specific sections for women, men and children. The company sells pieces in various metals, such as yellow gold, white gold, rose gold, silver, platinum and steel, and groups part of its offering into own-brand and seasonal collections, such as Mila Green, HS Edit, Harriet, birthstone jewellery, pearl jewellery, clover jewellery, graduation jewellery, welded bracelets, personalised and engravable jewellery, and Holy Communion jewellery.

Engagement rings and wedding bands

The engagement section includes diamond rings, lab-grown diamond engagement rings, gemstones and bridal sets, with custom creation options. Rings are classified by style (solitaire, cluster, halo, eternity, vintage and trilogy), by stone shape (round, princess-cut, pear, oval and cushion) and by carat (2ct and 1ct). In the wedding section, men's and women's wedding bands, bridal sets, wedding jewellery, bridesmaid gifts and cufflinks are offered, with plain, diamond, multi-stone, vintage and shaped or wishbone styles.

Watches: brands, styles and technology

The watch catalogue covers models for men, women, unisex and children, and is divided into classic, fashion, smart, exclusive and limited edition watches. The company works with brands such as Citizen, Bulova, Garmin, HUGO, Guess, Seiko, Sekonda, Casio, Tommy Hilfiger, Armani Exchange and Rotary, and incorporates smart rings into its offering. It also publishes informative content, such as a guide on the benefits of wearing a smartwatch every day.

Diamonds, gold and silver

The diamond section includes rings, necklaces, earrings, bracelets and eternity rings, with options in lab-grown diamonds and metals such as white gold, yellow gold, platinum and silver. Gold jewellery is organised by carat (9ct, 14ct and 18ct), by metal colour (yellow, white and rose gold) and by price, with collections such as curb chains, curb bracelets, Italian gold, bonded gold and gold plated. Silver has its own category within the general catalogue.

Brands and own collections

In addition to watch brands, the company distributes jewellery brands such as Tommy Hilfiger, Michael Kors, Guess, Sif Jakobs, Hot Diamonds, Olivia Burton, Harry Potter, Disney, PDPaola, Ania Haie, Emmy London and Swarovski. Its own and exclusive collections include Forever Diamond, Perfect Fit, The Diamond Story, Enchanted Disney, Princessa and Harriet.

Services: appointments, care and repair

H. Samuel offers the possibility of booking an in-store appointment and has a customer service and piece care and repair service. The website also includes buying guides to help with product selection.

Promotions and purchase benefits

The site shows promotions such as up to 60% off diamonds, up to 50% off watches and up to 50% off jewellery, plus a free lab-grown diamond ring. The company announces free standard delivery on orders over £40 and interest-free credit for up to three years. These conditions correspond to the information published at the time of analysis and may vary.