Ernest Jones

Ernest Jones, diamond and watch jewellery in the UK

Ernest Jones is a British jewellery chain that has been trading as a jeweller since 1949 and specialises in diamonds and watches. Its online catalogue is organised around five main areas: jewellery, engagement rings, watches, diamonds and wedding bands, plus accessories such as cufflinks, jewellery sets and pens.

Jewellery and gemstones

The jewellery range includes earrings, necklaces, rings and bracelets, with specific sections for women, men, children and new arrivals, as well as lines such as exclusive jewellery, graduation and gifts. Pieces are classified by stone — diamond, lab-grown diamond, pearl, sapphire, emerald, amethyst, topaz and cubic zirconia — and by metal, including solid gold, yellow gold, white gold, rose gold, platinum, silver, rhodium, stainless steel, leather and a proprietary designation, Modern Electrum.

Engagement rings and wedding bands

The engagement section groups rings by style — bridal set, cluster, eternity, halo, multi stone, solitaire and trilogy —, by cut shape (baguette, cushion, emerald, oval, princess, pear, round and radiant) and by carat, with options of 1, 2 and 3 ct. The company offers a service to create your own ring and sells traceable diamonds alongside lab-grown diamonds. In wedding bands, it distinguishes between women's and men's styles, with diamond-set, plain, patterned and shaped or wishbone designs, in gold, platinum, palladium, silver, titanium and white gold.

Brands and own collections

Alongside jewellery brands such as Le Vian, Gucci, Lauren Ralph Lauren, Boss, Michael Kors, Hot Diamonds, Swarovski, Leonardo Da Vinci, Kleora, Arctic Light, Vera Wang Love and CARAT* London, Ernest Jones maintains its own collections: Ernest Jones Diamond Collection, Origin By Ernest Jones, The Diamond Story, Bloom (lab-grown diamonds), Leonardo Da Vinci Cut and Vintage Collection.

Luxury and designer watches

The watches section distinguishes between men's and women's watches, designer, luxury, smart, exclusive, limited edition and pre-owned watches. Luxury brands include Tissot, Citizen, Attesa, Longines, Seiko, Rado, Gucci, Tudor, Raymond Weil, Frederique Constant, Bell & Ross and Maurice Lacroix; in the designer segment, Citizen, Bulova, Emporio Armani, Garmin, Michael Kors, G-Shock, BOSS, Coach, Casio, Vivienne Westwood and Olivia Burton appear.

Buying, finance and advice

The site includes buying guides for watches and diamonds, content on the formation of natural diamonds and their comparison with lab-grown diamonds, and an inspiration section with gift and engagement ideas. The company advertises interest-free finance for up to three years and allows booking an appointment. Its catalogue also shows occasional promotions, such as up to 50% off selected items, a free lab-grown diamond ring and 20% off platinum wedding bands.