Absolute Pearls

Absolute Pearls, online cultured pearl jewellery retailer in the UK

Absolute Pearls is an online jewellery retailer based in the United Kingdom that presents itself as a pearl specialist and has been operating since 2003. Its catalogue is organised around cultured pearls and their different varieties, with free UK delivery and prices shown in pounds sterling, although the shop allows other currencies to be selected for international deliveries.

Types of pearls and materials

The range covers freshwater, Akoya, Tahitian, South Sea and baroque pearls, as well as black, pink, golden, cream and white pearls. Alongside pearls, the shop includes diamonds and semi-precious stones in some pieces. Settings include 9K, 14K and 18K gold, sterling silver and white gold, depending on the item.

Necklaces, earrings, bracelets and sets

The catalogue is divided into several product families. In necklaces there are white pearl, black pearl, long, pendant, Akoya, Tahitian, South Sea, multi-strand, bridal, graduated, baroque, choker and cream models. Pendants include white pearl, pearl and diamond, freshwater, black, Akoya, Tahitian, silver, gold, South Sea, bridal, fine, baroque, coloured and cream versions.

In earrings there are stud, drop, diamond and pearl, black pearl, freshwater, gold, clip-on, Akoya, Tahitian, South Sea, bridal, baroque, cream and fine models. Bracelets follow a similar logic, with freshwater, white, black, Akoya, gold, baroque, silver, Tahitian, South Sea, pink, bridal, cream, diamond and fine versions. Sets are also offered: necklace and earring sets, pendant and earring sets, diamond and pearl, Akoya, fine, freshwater, white, black, Tahitian, South Sea, bridal and coloured sets.

Other pieces and accessories

Outside the main categories, the shop sells pearl rings, pearl cufflinks, brooches, enhancers, charms, loose pearls and cases and fittings. These pieces are grouped under the heading of accessories and complements.

Gifts and occasions

The company organises part of its catalogue by gift occasion: Mother's Day, Valentine's Day, Christmas, pearl anniversary, June birthday, weddings, graduations and corporate gifts. The website also mentions free gift wrapping.

Delivery, returns and guarantee

The shop advertises free and secure UK delivery, returns within 60 days, a one-year guarantee and a certificate of authenticity. For international deliveries, the site allows you to choose country and currency, with options in pounds sterling and euros, among others. Customer service is available by phone and email every day from 8:00 to 20:00.

Campaigns and promotions

At the time of the analysis, the website showed an autumn campaign with discounts of up to 30% and a 20% promotional code applicable to non-sale items. Featured examples included white 6.5-7mm AAA round pearl stud earrings on 9K white gold, white 7.5-8mm pearl and diamond earrings on 18K white gold, a small pearl necklace 4.5-5mm with 14K yellow gold, white 9-10mm baroque pearl and mother of pearl drop earrings on sterling silver, and lilac freshwater 6.5-7mm pearl stud earrings on sterling silver.