Sailbrand Ltd

Sailbrand Ltd: fish and seafood distribution for the hospitality trade in the north of England

Sailbrand Ltd is a British company dedicated to supplying fresh fish, seafood, poultry, game and delicatessen products. Its activity is aimed mainly at foodservice customers —restaurants and catering professionals— in the north of England, although it also serves the general public through its retail shop in Huddersfield and a home delivery service.

The company presents itself as more than just a fish supplier: its catalogue has grown to include continental meats, cheeses and other delicatessen products, as well as fish and seafood. The firm states it has 35 years of experience in fresh foodservice distribution.

History and evolution of the business

Sailbrand began trading in 1980, when it bought fresh fish on the east coast of the UK and delivered it door to door around West Yorkshire. As the company itself recounts, the charisma of its first delivery driver contributed to the initial growth of the business. Over time, the company went on to make daily deliveries to hundreds of restaurants in the north of England and expanded its offering beyond fish.

The company has established a partnership with Hodgson Fish with the aim of combining knowledge and expertise to offer fresh fish at a better price to its customers.

Products and available range

Sailbrand's catalogue covers several categories of fresh product:

• Fresh fish and seafood
• Poultry
• Game
• Continental meats
• Cheeses
• Delicatessen products

The company sells boxes of fresh or frozen seafood, as well as boxes of delicatessen products, poultry and game, available both to professional customers and through the home delivery service.

Service to professionals and to the general public

Sailbrand serves two distinct customer profiles. On the one hand, wholesale foodservice customers, who place daily orders and can obtain product information and special offers through the telephone support team. On the other, the general public, to whom the company offers home delivery of its products and access to a retail shop in Huddersfield.

For wholesale customers, the company provides a credit application form. The home delivery service operates by prior order, after which the company confirms the delivery date.

Logistics and preservation

The company works through the night selecting, preparing and packing orders in line with its quality standards. Deliveries are made with a fleet of dual temperature vehicles, designed to maintain the preservation conditions of the products. Sailbrand also uses insulated packaging that keeps products chilled for up to 48 hours.

Retail shop in Huddersfield

Sailbrand has a retail shop in Huddersfield open to the general public. The establishment opens Monday to Friday from 6:00 to 11:30 and Saturdays from 6:00 to 8:00. The customer service team is available by telephone Monday to Friday from 9:00 to 14:00 for product enquiries or price list requests.

Customer reviews

The website includes testimonials from hospitality customers who highlight the quality of the fish and the breadth of the delicatessen product range, punctuality in deliveries, personal and professional service, and value for money. Among the testimonials are customers with business relationships ranging from one to more than fifteen years.

Headquarters and premises

Main premises: Seabank House, Southport Business Park, Wight Moss Way, Southport, PR8 4HQ · Telephone: 01484 548975 · Email: telesales@sailbrand.co.uk

Huddersfield premises: Opening hours: Monday to Friday from 6:00 to 11:30; Saturdays from 6:00 to 8:00