World of Wool

World of Wool, wool and fibres for textile crafts

World of Wool is a British retailer and manufacturer specialising in wool, fibres, yarns and accessories for textile craft enthusiasts. The company presents itself as the UK's largest supplier and retail manufacturer of craft fibres, a status it attributes to its track record and which is supported by its catalogue and its own production capacity.

Its origins date back to a small garage in Huddersfield in the 1980s. Since then it has grown to operate its own production mill in Yorkshire, where it carries out much of the fibre processing. The company describes itself as family-run.

Own production in Yorkshire

The company's Yorkshire mill handles fibre preparation and finishing operations. According to its own description, it carries out blending, combing, carding, cleaning, spinning, plying, twisting and finishing of its product collection there. The firm states that it produces almost all of its fibres at these facilities, which allows it to control the process from raw material to finished product.

Catalogue of wool, fibres and yarns

The range is organised into several product families:

• Natural and dyed wool: includes wools such as Merino, Shetland, Corriedale and Bluefaced Leicester, as well as dyed and space-dyed wools.
• Blends: combinations of different fibres, such as the blend of Polwarth wool with viscose nepps.
• Yarn: own production ranging from undyed lace to colourful super chunky.
• Speciality fibres: Grade A mulberry silk in various forms (top, hankies and noil), among others.
• Hair and locks: fibres for specific texture and volume applications.
• Carded wool: prepared for carding and felting work.
• Mixed bags and kits: combined lots and needle felting kits.
• Dyes and equipment: dyeing products and working tools.
• Felt and fibre fill.
• Gifts and homeware.

The catalogue includes specific collections such as the Big British Batt Collection (100% British wool), Lowland DK (100% Bluefaced Leicester), Dyed Blue Faced Leicester, The National Parks Collection, Targhee Wanderer 4 Ply (British wool and recycled nylon) and Sugar & Spice. It also sells garment care products from the Yarn Food brand, such as Wool Wash, Sock Wash, Cotton Wash, Sensitive Wash and Wool Blocking & Refresher, in 100 ml, 300 ml and 500 ml formats.

Customisation: Design Your Own

The company offers tools for customers to design their own blends and select colours for project packs. These utilities are called Blend Maker, Mixed Bag Maker and Sample Pack Maker, and rely on the mill's machinery to produce unique combinations.

International sales and commercial terms

World of Wool sells to customers worldwide and its online shop allows you to select the destination country, with prices shown in pounds sterling (GBP). The website applies automatic discounts based on spend: 5% from £50, 10% from £200, 15% from £300, 20% from £400 and 25% from £500. The discount is applied automatically at checkout. The shop accepts American Express, Apple Pay, Diners Club, Discover, Google Pay, Klarna, Maestro, Mastercard, PayPal, Shop Pay, Union Pay and Visa.

Blog and educational activity

The company runs a blog, The WoW Blog, where it publishes its own content. Among the posts is the series The WoW Flock Diaries, written by Lara Pollard-Jones, with titles such as The Beginning, Bring on the Bah Bahs and Lambing, dedicated to following its flock.

Location and contact

Phone: 03300564888 · Email: info@worldofwool.co.uk