Ashberry Homes

Ashberry Homes, new-build housing developer in the United Kingdom

Ashberry Homes is a new-build housing developer that markets residential developments in various areas of England and Scotland. The company presents itself as a builder of homes constructed to exacting standards in selected locations, and places individuality and excellence at the heart of its activity. Its offering is structured around its own developments distributed across regions such as Hampshire, Nottinghamshire, Merseyside, Glasgow City, Ayrshire, Teesside, Tyne and Wear and Derbyshire.

Residential developments marketed

The catalogue of developments that the company shows on its website includes, among others, Ashberry at Boorley Gardens (Hampshire), Beaumont Fold (Nottinghamshire), Kenyons Cross (Merseyside), Woodview Chase (Hampshire), Howford Park (Glasgow City), Fardale View (Ayrshire), The Acorns (Merseyside), Serenity at Baydale Village (Teesside), Woodland Edge (Tyne and Wear) and Chellaston Fold (Derbyshire). Each development is presented with its location and a link to explore it, and the website allows users to search for developments near them.

Support throughout the purchase

The company structures its purchase proposition around several pillars: expertise, the buyer's journey, personalisation and ways to buy. Ashberry Homes states that it supports the customer from the first enquiry through to moving day and beyond, with an aftercare programme. Among the buyer profiles it considers are those relocating for work, first-time buyers, homeowners selling their house, renters, investors, those buying to let and those purchasing a second home.

Personalisation and finishes

The company offers a selection of optional finishes and fittings under the name Personal Touch, which allows the buyer to choose certain details of the home. According to the company, those selected elements are installed before handover, so that the home is ready from day one.

Buying schemes and energy efficiency

Ashberry Homes markets various assisted buying schemes, including Assisted Move, Home Exchange, Ready When You Are, Your First Home scheme, Track Record 105% Home Exchange, Own New Rate Reducer and Affordable buying schemes. The company also highlights the energy efficiency of its new homes and notes that, on average, a buyer could save up to 50% on their utility bills when moving into a new Ashberry home. The website also indicates a current saving promotion of up to £25,000, subject to conditions, applicable only to certain developments and plots and while stocks last.

Financing and relationship with Bellway

To help calculate borrowing capacity, Ashberry Homes works with New Homes Mortgage Helpline, a UK new-build mortgage specialist, which offers advice on mortgage products from various lenders. The company states that it receives a £350 commission when a mortgage arranged through that portal is completed, without this affecting the mortgage terms or being passed on to the buyer. Ashberry Homes operates alongside its sister brand Bellway Homes, with which it shares updates on nearby developments and related products.

Customer service and aftercare

The website has customer support, contact and registration access sections, as well as information on warranties and insurance. The company maintains aftercare channels differentiated by region, with specific email addresses for the North East of England, Scotland, Wessex, the Midlands, Yorkshire, the North West, North London and Essex, among others.

Location and contact

Alexander House, Ground Floor, 1 Mandarin Road, Rainton Bridge Business Park, Houghton le Spring, DH4 5RA