The Appliance Company

The Appliance Company, new and graded appliances in the UK

The Appliance Company is an independent appliance retailer operating in the UK under the company name Olney Appliances Limited. The company presents itself as specialising in high-end appliances at affordable prices, with a catalogue that combines brand-new factory models and graded units — appliances with minor cosmetic marks — always clearly labelled and backed by the manufacturer's warranty. The firm states that it does not sell second-hand appliances: only new or graded products.

Brands and catalogue categories

The range covers the main kitchen and laundry categories, with leading brands such as Liebherr, Bosch, Neff, Siemens and Fisher & Paykel. Products available include:

• Fridges, freezers and fridge freezers
• Ovens, hobs and cooker hoods
• Washing machines and tumble dryers
• Dishwashers
• Wine coolers
• Sinks and taps

The website also maintains a clearance section with occasional special offers.

The graded model: high-end quality at a discount

The business proposition is based on agreements with manufacturers that allow the company to acquire graded appliances at reduced prices. According to its own explanation, cosmetic marks are usually hidden once installed, especially on integrated models, so customers get high-end products at a lower cost. The company dates its activity back to 2018 and states that it has built its reputation on that combination of price and service.

White-glove delivery and installation

As an independent retailer, the company offers a white-glove delivery and installation service across most of mainland England, Scotland and Wales, excluding the Scottish Highlands. Its installers position the appliance exactly where the customer wants it and, if requested, remove the old one for responsible recycling. The firm stresses that it does not offer the quick drop-and-dash delivery without installation common at large chains.

Customer service and advice

The team handles enquiries by phone and email to help customers choose the right appliance, and accepts orders by phone. The company presents itself as a local business with direct personal service, focused on resolving doubts before purchase.

Presence and structure

The Appliance Company operates from two locations in England: one in Horton (Northamptonshire) and another in Olney (Buckinghamshire). The parent company is Olney Appliances Limited.

Locations and premises

Horton location: Station Farm, Ploughman’s Barn, Denton Road, Horton, NN7 2BG

Olney location: Industrial Estate, 17 Stilebrook Rd, Olney, MK46 5EA