Performance Direct

Performance Direct, an independent insurance broker in the UK

Performance Direct is an independent insurance broker operating in the UK under the trading name of Grove & Dean Ltd, an entity authorised and regulated by the Financial Conduct Authority (FCA) with registration number 307002. The company is registered in England and Wales with company number 1167043. The firm presents itself as a family-run company, with the dual aim of offering competitive prices and a personal service, and it sells its policies both through online quotes and over the phone.

Car and motorcycle insurance as the origin of the business

Car insurance, and in particular cover for high-performance vehicles, was the starting point of the business and remains the core of the company. The motor catalogue includes specific options for different profiles and uses:

• Standard car insurance.
• Classic cars.
• Modified vehicles.
• Drivers with convictions for motoring offences.
• Temporary insurance.
• Multi-car policies.

In the two-wheel sector, it offers motorcycle insurance, scooter insurance and multi-bike insurance under a single policy. The company notes that its knowledge of high-performance motorcycles and the demands of their owners allows it to offer competitive premiums, both online and over the phone.

Vans, motorhomes and other vehicles

The vehicle offering is completed by van insurance and its temporary version, as well as policies for motorhomes, campervans, minibuses and horseboxes. For the professional sector, cover includes fleet, motor trade, taxi, business car, tools in transit, courier and haulage insurance.

Home, business and landlord insurance

Home insurance has been an important part of the business for years, with an online quoting system that covers both buildings and contents. The residential portfolio also includes tenants insurance, holiday home insurance and home office insurance. In the business segment, cover is offered for public liability, tradesman, professional indemnity, shops, offices, restaurants and pubs, salons and cyber liability. The landlord line distinguishes between residential landlords, commercial landlords and buy-to-let.

Travel and leisure

The broker sells travel insurance for single trips, multi-trip or annual policies, and notes experience with unusual requests, such as exotic destinations and adventure holidays. The offering is completed by touring caravan and static caravan policies.

Customer service and policy management

Existing customers have access to an insurance account area to view documents, make changes to or renew their policy and report a claim. The company also offers a mobile app to manage the policy and report claims, and a telephone helpline. The firm presents itself as Chartered Insurance Brokers and displays a Trustpilot rating based on more than 17,000 reviews.

Location and contact

7 Station Lane, Hornchurch, Essex, RM12 6JL · Phone: 01708 609 331 · Opening hours: Monday to Friday: 07:30-17:30; Saturday: 08:00-16:00; Sunday: 09:00-15:00