Oud & Bloom

Oud & Bloom, online perfume shop for premium fragrances in the UK

Oud & Bloom is an online perfume shop based in the United Kingdom that sells luxury and Arabic-inspired fragrances. It operates under the trading name Astute Healthcare Limited, a British company with its registered office in Hitchin (Hertfordshire). The company presents itself as a business focused on offering premium fragrances tailored to British tastes, with fast, free delivery within the UK and a simple 15-day returns policy.

Brand and collection catalogue

The shop organises its range by brands, collections, categories and fragrance notes. Among the brands it stocks are Afnan, Ajmal, Armaf, Aurora, Anna Sui, Bellavita Luxury, Burberry, French Avenue, Flower Scent, Grandeur, Guerlain, Hugo Boss, Kenaz, Kenzo, Khadlaj, Lattafa, Lolita, Moncler, Mercedes Benz, Naseem, Pee Safe, Paris Corner, Prada, Rasasi, Tom Ford, Versace and Victoria's Secret.

Featured collections include the Arabic Collection, Clearance Sale Perfumes, Kids Collection, New Arrivals and Travel Perfumes. By category, the catalogue is divided into women's perfumes, men's perfumes, unisex perfumes, toilet hygiene sprays, bundle packs and combo packs. It also allows filtering by fragrance notes: floral, fresh, fruity and woody, as well as a hygiene and care section.

Featured products and reference prices

The site shows a selection of new arrivals and bestsellers with prices in pounds sterling. Among the visible items are Rasasi La Yuqawam Jasmine Wisp EDP 75 ml (£44.99), Armaf Club De Nuit Untold EDP 30 ml (£23.99), Armaf Club De Nuit Intense EDT 105 ml (£29.99), Lattafa Eclaire Pistach EDP 100 ml (£22.99), Ajmal Amber Wood EDP 50 ml (£45.49, reduced from £55.99), Victoria's Secret Pure Seduction Body Mist 250 ml (£21.99, from £24.99), French Avenue Zenith Vanilla EDP 100 ml (£27.99), Armaf Club De Nuit Sillage EDP 105 ml (£35.99), Ajmal Shiro EDP 90 ml (£19.99), Victoria's Secret Bare Vanilla Body Mist 250 ml (£21.49, from £24.99), Rasasi La Yuqawam Tobacco Blaze EDP 75 ml (£44.99), Flower Scent Orange Blossom 65 ml (£24.99), Rasasi Qasamat Rasana 65 ml (£24.99), Flower Scent Scarlet Rose 65 ml (£24.99) and Lattafa Yara Tous Concentrated Perfume Oil 20 ml (£20.89, from £23.99).

In the bestsellers section, among others, are Aurora Habanera Pink EDP 80 ml (£25.59), Bellavita Luxury Honey Oud EDP 100 ml (£19.99, from £24.99), Aurora Vanilla Espresso EDP 100 ml (£29.99, from £39.99), Paris Corner Marshmallow Blush Eau de Parfum 100 ml (£28.99, from £34.99), Bellavita Luxury Mood Collection EDP Gift Set 3×15 ml for him (£24.99, from £34.99), Paris Corner Taskeen Lactea Divina Eau de Parfum 100 ml (£20.39, from £31.99), Aurora Obsidian Black Unisex Eau de Parfum 100 ml (£46.49, from £49.99), Bellavita Luxury Unisex Perfume Gift Set 4×20 ml (£24.99, from £34.99), Bellavita Luxury Kenaz Bahiyaa Bayda EDP 100 ml (£16.29, from £17.99), Aurora Atmosphere Eau de Parfum For Men 100 ml (£45.49, from £49.99), Bellavita Luxury EDP Gift Set Collection 4×20 ml (£24.99, from £34.99), Aurora Pharaoh Eau de Parfum 100 ml for men (£26.49, from £30.99), Khadlaj Oud Noir Unisex Eau de Parfum 100 ml (£19.99) and Bellavita Luxury CEO Man Eau de Parfum 100 ml (£19.99, from £24.99).

Shipping, returns and customer service

The company offers fast, free delivery across the United Kingdom, with prompt dispatch. The returns policy allows products to be returned within 15 days. Customer service is provided from the United Kingdom. The website includes sections for FAQs, contact, shipping and delivery, returns and refunds policy, as well as a form for wholesale enquiries.

Editorial content and buying guides

The site publishes informative articles about perfumery, such as an introduction to oud and its origins, a guide to choosing a fragrance based on personality, an analysis of how long perfumes last on the skin —with indicative ranges of 4 to 8 hours for most, 2-3 hours for Eau de Cologne, 3-6 for Eau de Toilette, 5-8 for Eau de Parfum and 12-24 for pure perfume—, a review of whether Lattafa perfumes are worth it and a practical guide to buying perfume online without having smelled it first.

Reviews and presence

Location and contact

Unit 1-2 Bilton Road, Hitchin, Hertfordshire, SG40SB, United Kingdom · Email: customer.service@astutehealthcare.co.uk