Cycle Revival

Cycle Revival, bike shop in Heathfield

Cycle Revival is an independent bicycle dealership based in Heathfield, on the border between Kent and Sussex (East Sussex). It was founded in 1980 by Matt and Gordon and presents itself as a family business with more than 42 years of activity. The company has its workshop and shop in Heathfield, about 100 metres from the route of the Cuckoo Trail, a greenway that crosses the town.

Bicycle range

The shop sells a wide range of categories, including BMX bikes, Brompton, children's, electric, gravel and adventure, folding, mountain, road, hybrid, trikes, women's, traditional and second-hand bikes. In the folding section, the presence of Brompton stands out, including the Brompton electric, as well as the Tern brand as a more affordable quality option. It also mentions Jump bikes.

Among the brands it cites are Marin, with which it claims to have a relationship of more than 36 years; Giant; Claud Butler; Powabyke; Whyte, in the premium electric range; and Dawes, linked to touring bikes. The company notes that touring bikes have regained interest and that its catalogue covers everyone from beginners to competitive cyclists, including users of folding bikes for commuting, fitness enthusiasts and those looking for a comfortable riding position.

Electric bikes

Cycle Revival presents itself as a specialist in electric bikes and claims to have evolved with this market over three decades, with more than 35 years of experience in the segment according to its own account. The shop states that it sells innovative, high-end electric models, and cites the Whyte E bikes brand among them.

Repair and maintenance workshop

The company's workshop is equipped to work on any type of bike. Services include maintenance, repairs, buggy repairs and specific Brompton repairs and servicing. Matt, co-founder, is responsible for building all new bikes and, according to the website, has more than 38 years of experience as a cycle mechanic with race training. The company stresses that no bike leaves the workshop without his approval, regardless of its price.

The shop also offers a winter workshop discount, whose voucher can be printed from its page, and has a Bike Purchase Schemes programme.

Technical knowledge and industry evolution

The company highlights its ability to incorporate technical innovations such as hydraulic disc brakes, advanced suspension, the use of carbon fibre and titanium, and electronic shifting such as Shimano Di2. It also notes that women's specific bikes, with adapted geometry, have gained presence in its offering. Its catalogue also includes triathlon and cyclocross bikes, as well as Anyroad, gravel and tough road models, aimed at those who combine tarmac and unpaved paths in environments such as the South Downs, the forests of East Sussex and the Cuckoo Trail.

Informative content

The site includes a blog with technical articles, including one on correct tyre pressure and another on how often the bike chain should be replaced, which states that most cyclists need a new one between 2,000 and 3,000 miles, depending on use and terrain.

Location and contact

Oxford House, Hailsham Rd, Heathfield, TN21 8AA · Phone: 01435 866118 · Email: info@cyclerevival.co.uk